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2014 Session Descriptions

Pre-Conference Seminars
Seminar SOS - Scale-Out Servers
Organizers:
Chris Piedmonte, CEO, Suvola

“The global [scale-out server] (microserver) market is expected to reach a value of $30 billion by 2019, growing at a CAGR of 43.4% from 2013 to 2019.” – Transparency Market Research, June 2014

“[Scale-out servers] are a new category of system designed to shine when carrying out… well-defined computing workloads...” –  Nick Heath, Ziff-Davis, April 2014

Track Description:

Scale-out servers (sometimes called microservers) are high-density, low-power, low-cost servers well-suited to tasks that involve little computation such as Web service or VDI.  They operate best in scale-out applications, which can readily be run in parallel with little coordination.  Scale-out servers share power, cooling, and networking, thus reducing their space requirements and making them particularly good for megawebsites that require huge numbers of servers to handle relatively simple requests. Other possible applications include big data analytics (Hadoop-in-a-box), signal processing, software-as-a-service (SaaS), and clouds.  Issues include efficient management of the servers and the number of relatively homogeneous applications that can be identified. 

Intended Audience:

Hardware engineers and designers, telecom and network equipment architects, system engineers and analysts, engineering managers, product managers and product marketing managers; server engineers and specialists; data center, network, computer, and server managers; network engineers; consultants; and design services providers.

About the Organizers:

Chris Piedmonte is CEO of Suvola, a company focused on creating enterprise-class software and offering engineering and consulting services for scale-out servers.  He was previously cofounder and CTO of Algebraix Data, and founder/CEO of XSPRADA, where he developed enterprise data management software.  He was also founder/CEO of Eagle Creek Systems, which he built into a multimillion-dollar software engineering business.  He holds 8 patents in data management.  An expert in software technologies such as object-oriented analysis and design, applications and systems design, and development and project management, he has a BSEE from the Rose-Hulman Institute of Technology. 

Seminar SP - Silicon Photonics
Organizers:
Joel Goergen, Distinguished Engineer, Cisco Systems
Brice Achkir, Distinguished Engineer, Cisco Systems

“…Although the [silicon photonics] market will grow by a factor of 3 in 5 years, business could explode after 2020 as inter and intra-chip communications could make this market grow by a factor of 10” – Eric Mounier, Yole Development

“…only silicon photonics holds the promise of making 100G more cost-effective than 10G and 40G nets..,” – Andy Bechtolsheim, Arista Networks

“Software-based storage will slowly but surely become a dominant part of every data center.” – IDC, 2013

Track Description:

Silicon photonics involves taking light, the world’s fastest communication technology, and building it directly into standard silicon-based CMOS semiconductor chips.  Silicon photonics can deliver cost-effective optical connectivity at all levels of communications systems.  Potential applications include data centers, high-performance computing, telecom networks, and commercial video systems. This is particularly important in applications with data rates above 10 Gbps where electrical circuits run into major signal integrity problems.

Issues in determining whether silicon photonics will succeed include light sources, cost-effective methods for getting light in and out of the chips, packaging, power, scalability, data rates, and distance limitations. A major current question is whether silicon photonics is ready to take on the challenge of 100GbE and whether chips can be produced with viable features and reasonable yields at market prices.  

Intended Audience:

Hardware engineers and designers, communications and telecom equipment architects, engineering managers, optics specialists, high-speed circuit designers, product managers and product marketing managers; telecommunications system engineers and designers; network engineers; consultants; and design services providers.

About the Organizers:

Joel Goergen is a Distinguished Engineer at Cisco Systems focused on high-speed communications interfaces and standards. He was previously Vice-President of Technology and Chief Scientist for Force10 Networks. He has more than 25 years of research experience in high-speed analog signaling. He previously headed research projects focused on high-speed copper signaling at Bell Labs, Ascend Communications, Transition Networks, and MTS Systems. An active participant in standards bodies, he contributed significantly to the Gigabit, 10-Gigabit, and 40/100-Gigabit Ethernet standards. He has also worked on fast, narrow copper or optical interfaces and on baseline channel model definitions. He has been awarded 15 patents.  He holds a BSEE and a BA in mathematics from St. Cloud State University (MN). 

Brice Achkir is a Distinguished Engineer at Cisco Systems, focusing on high-speed architecture/design and signal/power integrity. His research interests include high-speed digital and mixed-signal designs, active and adaptive optics, and networking.  He has also done research and development in optics, where he focuses on next generation technologies and architectures.  With Cisco since 2000, he has previous experience with many companies including ITF Optical Technologies, Beltron, SCI, and IRH.  He holds BS, MS, and PhD degrees in applied physics, physics, and electrical engineering. 

Seminar SDS - Software-Defined Storage
Organizers:
Jim Pinkerton, Architect, Microsoft
S.W. Worth, Senior Program Manager, Microsoft
Bernie Wu, President, ProphetStor

“Software-defined storage is the next big trend.  SDS enables agile and ealstic storage through automated processes that can adapt to changing I/O demands” – Paul Venezia, New Tech Forum, April  2014

“…storage provisioning and management is a significant bottleneck for 58 percent of enterprise cloud deployments.” – EMEA Research, 2013

Track Description:

Storage is a continual pain point for many current deployments, particularly clouds. Software-defined storage (SDS) abstracts storage services from the hardware, thus allowing from great operating efficiency.  SDS reduces management complexity and provides inexpensive scaling. Centers can use commodity hardware, as well as their existing infrastructure. SDS allows for distribution, including storage that may actually be cloud-based. 

Intended Audience:

Hardware engineers and designers, telecom and network equipment architects, system engineers and analysts, engineering managers, product managers and product marketing managers; server engineers and specialists; data center, network, computer, and server managers; network engineers; consultants; and design services providers.

About the Organizers:

Jim Pinkerton is currently an architect in Microsoft’s Windows Server Group. His primary role is designing private cloud solutions, including networking, storage, fabric, and management at scale. Previously Jim was a storage architect on advanced scale-out file servers, and was the lead architect on SMB3, a next generation file access protocol that supports transparent server and network failover, high performance fabrics, peer-to-peer distributed access, and highly optimized WAN/branch office access. He also helped deliver the Windows NFSv4.1 server, iSCSI target, and other storage innovations. He has also been a network architect in the Windows core networking team, working on scalable networking technologies and advanced network device interfaces such as RDMA, IPSec, RSS, and the Chimney architecture.

Jim has helped create standards within SNIA, IETF, ANSI T11, InfiniBand Trade Association, and the RDMA Consortium, including co-chairing technical working groups and authoring specifications. He has also helped create industry interoperability events through both SNIA and the UNH IOL Consortium.

Before joining Microsoft, Jim was a principal engineer at Silicon Graphics, working on high speed networking, storage, and HPC.  He holds a BSEE from MIT and a master’s in computer science from the University of New Mexico. 

SW Worth is a Sr. Standards Program Manager at Microsoft, and an elected member of the SNIA Board of Directors. 

Bernie Wu is currently President of ProphetStor, a company focused on applying software-defined storage to handle big data and cloud applications.  He is responsible for general management, business development, and strategic sales.  He was previously Executive VP Business Development at FalconStor Software, where he was responsible for all data storage industry partnerships.  He also oversaw the business unit responsible for the massively scalable file system and led cloud storage and services enablement efforts.  Before joining FalconStor, he held executive positions at Trend Micro, Cheyenne Software, and Conner Peripherals.  He holds an MBA from UCLA and BS and MS degrees in engineering from UC Berkeley.

Tuesday, November 11th - Pre-Conference Seminars - Details
8:30-10:15am
Seminar SOS: Scale-Out Servers
Session SOS-1: Introduction
Chairperson: TBD
Instructors:
Introduction to Scale-Out Servers: Markets and Technology
Sameh Boujelbene, Director, Dell'Oro Group
Scale-Out Servers: SoC Solutions for Power-Efficient, Scalable Applications
Darren Cepulis, Datacenter Architect, ARM
8:30-10:15am
Seminar SP: Silicon Photonics
Session SP-1: Introduction
Chairperson: Stephen Hardy, Editorial Director / Associate, Lightwave Magazine
Instructors:
Introduction to Silicon Photonics: Markets and Technology
Daryl Innis, VP / Practice Leader Components, Ovum
TBD
Joel Goergen, Distinguished Engineer, Cisco Systems
Silicon Photonics Markets in the Data Center
Alan Weckel, VP Enterprise and Data Center Market Research, Dell'Oro Group
About the Chairperson:

Stephen Hardy is editorial director and associate publisher of Lightwave, where he is responsible for establishing and executing editorial strategy across the website, email newsletters, events, e-zine, and other information products. He has covered the fiberoptics space for over 15 years, and communications and technology for over 25 years. During his tenure, Lightwave has received awards from Folio: and the American Society of Business Press Editors (ASBPE) for editorial excellence. He previously worked for Portable Design magazine, Telecommunications magazine, and the Journal of Electronic Defense.  He holds an MA from Brown University and a BA Summa Cum Laude from the University of North Carolina at Greensboro.

8:30-9:45am
Seminar SDS: Software Defined Storage
Session SDS-1: Introduction
Chairperson: TBD
Instructors:
Software-Defined Storage: The Right Answer for Data Centers in the Big Data/cloud Era
Ashish Nadkarni, Research Director, IDC
TBD
Bernie Wu, President, ProphetStor
Overview of Software-Defined Storage Markets
Chris DePuy, VP, Dell'Oro Group
9:45-10:15am
 
Keynote SDS-1: TBD
Speaker: Jim Pinkerton, Architect, Microsoft
Introducer: Chris DePuy, VP, Dell'Oro Group
10:30am-Noon
Seminar SOS: Scale-Out Servers
Session SOS-2: Current Implementations
Chairperson: Brian Zahnstecker, Consultant, PowerRox
Instructors:
Workload Optimized Processors for Next Generation Clouds and Data Centers
Rishi Chugh, Director Product Marketing, Cavium
Right-Sized Enterprise Server Solutions
Chris Bergen, Senior Director Technology / Server Solutions, Applied Micro
The DOME Microserver Project
Ronald Luijten, Manager / Data Center Optimization, IBM Zurich Research Laboratory
About the Chairperson:

Brian Zahnstecher is a consultant with PowerRox, where he focuses on power design, integration, system applications, and OEM market penetration for the power electronics area.  He previously held positions in power electronics with Emerson Network Power, Cisco, and Agilent, where he advised on best practices, oversaw product development, managed an international team, and designed and optimized voltage regulators.  He has over 10 years of industry experience.  He holds Master of Engineering and Bachelor of Science degrees from Worcester Polytechnic Institute

10:30am-Noon
Seminar SP: Silicon Photonics
Session SP-2: Devices and Modules
Chairperson: Arion Martin, Senior Director Marketing, Mellanox

Instructors:
Silicon Photonics-Based Transceivers: From Standalone System-in-Package to Embedded Solutions
Sylvie Menezo, Head/Integrated Photonics Programs, CEA-Leti
Enabling Flexible Datacenter Interconnect Networks with WDM Silicon Photonics
Eric Hall, VP Business Development, Aurrion
Monolithic Integration Leads to Improved High-Bandwidth Interconnect Devices
Alfredo Viglienzoni, Senior VP Marketing, Skorpios Technologies
About the Chairperson:

Arlon Martin is currently Senior Director of Marketing at Mellanox Technologies with responsibilities for silicon photonics and interconnect products. Before joining Mellanox, Arlon was VP Marketing at Kotura, a silicon photonics company acquired by Mellanox. He previously held executive management and product development positions at Agility Communications, a tunable laser company, Lucent Technologies, and AT&T Bell Laboratories. Arlon participates in the IEEE standards committees for 40, 100, and 400Gb/s Ethernet, the Ethernet Alliance, and the CDFP-MSA, a new 400Gb/s pluggable transceiver standard.  He holds an MS in Computer Engineering from the University of Michigan.

10:30am-Noon
Seminar SDS: Software Defined Storage
Session SDS-2: Implementations
Chairperson: Anil Vasudeva, President, IMEX Research
Instructors:
Creating an Open Source Storage Network Using Commodity Hardware
Ed Blackmond, Director Software Services, Themis Computer
Delivering Standards-Based SDS Framework with OpenStack SSDS Controller
Anjaney (Reddy) Chagam, Principal Engineer / Lead SDS Architect, Intel
About the Chairperson:

Anil Vasudeva is Founder, CEO, and Chief Analyst at IMEX Research, a technology research and consulting company. He is a consulting advisor to companies ranging from startups to IT-100 and Wall Street banking firms on next generation data centers, cloud computing, blade servers, and high-performance computing. A 25-year computer industry veteran, Mr. Vasudeva held senior marketing and management positions at Destiny Technologies, Fujitsu, Ricoh, Memorex, and Unisys. He has been an invited speaker at IT conferences worldwide and has published many industry reports and trade journal articles. He holds an MSEE from the University of Arizona and an MBA from the University of Santa Clara, and did Ph.D. studies at UCLA.

1:00-1:30pm
 
Keynote SOS: A Fireside Chat with Jon Masters of Red Hat
Speaker: Jon Masters, Chief ARM Architect, Red Hat
Interviewer: Rick Merritt, Silicon Valley Bureau Chief, EE
1:00-1:30pm
 
Keynote SP: A Fireside Chat with Mario Paniccia of Intel
Speaker: Mario Paniccia, Fellow / GM Silicon Photonics Operation, Intel
Interviewer: Stephen Hardy, Editorial Director / Associate Publisher, Lightwave Magazine
1:00-1:30pm
 
Keynote SDS-2: A Fireside Chat with Chuck Hollis of VMware
Speaker: Chuck Hollis, Chief Strategist, VMware
Interviewer: Rich Castagna, VP / Editorial Storage Media Group, TechTarget
1:30-2:45pm
Seminar SOS: Scale-Out Servers
Session SOS-3: Software
Chairperson: Pet Jarvis, VP, TidalScale
Instructors:
Enterprise-Grade Software for SoC-Based Scale-Out Servers
Chris Piedmonte, CEO, Suvola
Enabling Server Class Workloads For ARM Servers
Andrea Gallo, Senior Director, Linaro Enterprise Group
TBD
Christian Reis, VP Hyperscale, Canonical
About the Chairperson:

Pete Jarvis is VP at TidalScale, which is developing a platform for scalable big data applications.  He has over 20 years experience managing complex business and technology organizations with an emphasis on starting and scaling companies, bringing new products to market, and developing customer focused solutions.  He is a member of the IAM Strategy 300, the world’s 300 most influential intellectual property strategists.  He previously worked for the Center for Technology Advancement, Intellectual Ventures, Microsoft, Nortel Networks, and 3Com. His achievements include receiving the Nortel Networks Presidents Award for developing the CentrexIP gateway and soft client product solution, helping launch Microsoft Lync, and helping develop the 3Com Transcend Enterprise Manager.  He holds a BSc Honors in Computer Science from The University of Wolverhampton. 

1:30-2:45pm
Seminar SP: Silicon Photonics
Session SP-3: Solutions
Chairperson: Brice Achkir, Distinguised Engineer, Cisco Systems

Instructors:
Lower Interconnect Costs with Wave Division Multiplexing
Arlon Martin, Senior Director of Marketing, Mellanox
Silicon Photonics Technologies for Next-Generation Data Center Connectivity
Jeff Hutchins, Director Buisiness Development, Ranovous
About the Chairperson:

Brice Achkir is a Distinguished Engineer at Cisco Systems, focusing on high-speed architecture/design and signal/power integrity. His research interests include high-speed digital and mixed-signal designs, active and adaptive optics, and networking.  He has also done research and development in optics, where he focuses on next generation technologies and architectures.  With Cisco since 2000, he has previous experience with many companies including ITF Optical Technologies, Beltron, SCI, and IRH.  He holds BS, MS, and PhD degrees in applied physics, physics, and electrical engineering. 

1:30-2:45pm
Seminar SDS: Software Defined Storage
Session SDS-3: Services
Chairperson: Sudhakar Muddu, CEO, Caspida
Instructors:
Implementing Data Services for Software-Defined Storage
Yoram Novick, CEO, Maxta
Increasing Resiliency, Performance, and Capacity with Software-Defined Storage
Sushant Rao, Senior Director Product Marketing, DataCore Software
Making a Successful Transition to Software-Defined Storage
Dlod Barrera, Distinguished Engineer / Chief Technical Strategist, IBM
About the Chairperson:

Sudhakar Muddu is CEO at Caspida, a cybersecurity startup.  He was previously VP/GM Big Data and Cloud Analytics at VMware where he led product vision, strategy, product development, R&D, and marketing for cloud and enterprise customers.  A serial entrepreneur, he has been CEO and Founder of Cetas, a cloud big data analytics company, Kazeon Systems, an e-discovery software company, and Sanera Systems, a storage networking company.  He has experience at SGI and IBM as well.  He holds MS and PhD degrees in computer science from UCLA.                          

3:00-4:00pm
Seminar SOS: Scale-Out Servers
Session SOS-4: Applications
Chairperson: Dave Bursky, Technology Editor, Chip Design Magazine
Instructors:
Scaling Your Application the Easy Way
Pete Jarvis, VP, tidalScale
About the Chairperson:

Dave Bursky is one of the most respected and most experienced technical journalists in the Silicon Valley.  He is currently Principal at PRN Engineering Services and Contributing Editor to Chip Design and Embedded Intel Magazines.  Best known for his over 30-year tenure as an Editor at Electronic Design Magazine, he has also been Technical Editorial Manager at Maxim Integrated Products and Semiconductor Editor at CMP Media.  He holds MSEE and BSEE degrees from City University of New York. 

3:00-4:00pm
Seminar SP: Silicon Photonics
Session SP-4: System-Level Issues
Chairperson: Sylvie Menezo, Head / Integrated Photonics Programs, CEA-Leti

Instructors:
500Gb/s Per Lane Electrical and Optical Technology: the Next Generation of Server I/O
Chris Cole, Director, Finisar
Silicon Photonics: The Road to Commercialization
Brian Welch, Director Product Marketing, Luxtera
About the Chairperson:

Sylvie Menezo is the Head of Integrated Photonics Programs at CEA-Leti, a French research-and-technology organization focused on technology transfer.  She leads the IRT Nanoelec-Photonics French project, an open consortium developing CMOS fabrication techniques and high-performance hybrid circuits, integrated design flows compliant with existing ones in microelectronics, and low-cost assembly and fiber packaging techniques. Her main area of interest is in the research, design, and prototyping of optical communications links based on silicon photonics devices and CMOS electronic circuits.

She has previous experience with Sercel (where she built and led the optical technologies R&D laboratory) and Alcatel Corporate Research Center (where she developed a semiconductor laser pump for telecom applications).  She holds a PhD in optoelectronics from Centre National d’Etude des Telecommunications (France).

3:00-4:00pm
Seminar SDS: Software Defined Storage
Session SDS-4: Applications
Chairperson: Scott Clinton, Senior Director Product Management, Red Hat
Instructors:
Evolution of the Cloud Data Center
Kelly Murphy, Founder / CTO, GridStore
Time Warner Cable: A Case History for Software-Defined Storage and OpenStack
Joe Arnold, CEO, SwiftStack
4:00-5:00pm
Seminar SOS: Scale-Out Servers
Session SOS-5: Future of Scale-Out Servers
Chairperson: Sameh Boujelbene, Director, Dell'Oro Group
Panelists:
Darren Cepulis, Datacenter Architect, ARM
Karl Freund, VP Marketing / Server Products, AMD
Chris Piedmonte, CEO, Suvola
About the Chairperson:

Sameh Boujelbene is responsible for Dell'Oro Group's controller and adapter market research program. She was previously a Solution Sales Manager with Nokia Siemens Networks, where she focused on broadband access and IP connectivity solutions for mobile and fixed operators. She holds an MBA from San Jose State University and a Master's Degree in Telecommunication from Higher Engineering School of Communication in Tunisia.

4:00-5:00pm
Seminar SP: Silicon Photonics
Session SP-5: Panel on Future of Silicon Photonics
Chairperson: Daryl Inniss, VP / Practice Leader Photonics, Ovum

Panelists:
Victor Krutul, Intel
Brian Welch, Luxtera
Sylvie Menezo, CEA-Leti
Joel Goergen, Cisco Systems
About the Chairperson:

Daryl Inniss leads Ovum’s Components research stream, focusing on optical components and physical media-dependent integrated circuits used in telecom and datacom networks. Daryl’s syndicated research includes market forecasts, market share reports, and technology analyses. He currently focuses on reconfigurable optical add/drop multiplexers (ROADMs), the technologies needed to support both 40Gbps and 100Gbps line and client transmission, and supplier strategies to build sustainable businesses.

Before joining Ovum, Daryl was a technical manager at JDS Uniphase and Lucent Technologies’ Bell Laboratories. He has published more than 25 technical papers and has presented invited papers at ECOC, OFC, FOE, and Gordon Research Conferences.  He has been awarded 15 patents. Daryl holds a PhD in Chemistry from UCLA and an AB from Princeton University.

4:00-5:00pm
Seminar SDS: Software Defined Storage
Session SDS-5: Future of Software-Defined Storage
Chairperson: Ashish Nadkami, Research Director, IDC
Panelists:
Anil Vasudeva, President, IMEX Research
Thomas Cornely, Chief Product Officer, Nexenta
Anjaneya (Reddy) Chagam, Principal Engineer / Lead SDS Architect, Intel
About the Chairperson:

Ashish Nadkarni is a Research Director in IDC's Storage Systems and Software research practice. He provides detailed insight and analysis on industry trends, vendor performance, and the impact of new technology adoption. Mr. Nadkarni is responsible for producing and delivering timely, in-depth market research with a specific focus on file and object-based storage, storage for and in the cloud, and storage for Big Data and Analytics. He also co-leads IDC's Big Data Global Overview program, in addition to managing the infrastructure component of that program.

Since entering the IT industry in 1997, Mr. Nadkarni has held high-level engineering, consulting, and product management positions at Bose, CSC, GlassHouse Technologies, and AutoVirt.

Ashish received his MBA in Entrepreneurship from Babson College and his Bachelors and Masters degrees in Physics from the University of Pune.

5:15-6:15pm
OPEN - Plenary: The Software-Defined Datacenter
Organizer: Randy Cross, Director Product Management, Avaya
Chairperson: Ben Woo, Founder / Managing Director, Neuralytix
Panelists:
Bob Pierce, Senior Architect Computer and Storage Products, Altera
Randy Cross, Director Product Management, Avaya
Robert Novak, Director System Architecture, Nexenta
Clod Barrera, Distinguished Engineer / Chief Technical Strategist, IBM
Balaji Pitchaikani, Senior Director Product Management, Dell
Session Description:

The software-defined data center (SDDC) is a new concept in which all data center infrastructure is virtualized and delivered as a service. Control is fully automated by software, meaning hardware configuration is maintained through intelligent software systems. SDDC is the next step in advancing virtualization and cloud computing as it supports both legacy enterprise applications and new cloud computing services.  SDDC has four core components: network virtualization, server virtualization, storage virtualization, and security. Deployment, provisioning, configuration, and operation are all handled through a software layer rather than through direct access to the hardware.  The idea here is to increase flexibility, improve responsiveness, simplify upgrades, and avoid dependence on proprietary hardware and software.  Issues include system complexity, excessive overhead, ability to handle legacy applications, lack of management tools, and the difficulty of combining components with greatly different characteristics under a single umbrella. 

Intended Audience:

Marketing and sales managers, technology managers, CTOs, product planners and designers, marketing and product engineers, sales engineers, product managers, server and storage designers and marketers, marketing consultants, data center and network managers and engineers, and systems engineers, analysts, and integrators.

About the Organizer:

As a Director at Avaya, Randy Cross has responsibility for solution strategy and market development.  He ensures that product roadmaps lead to customer focused end-to-end solutions. He has over 15 years experience with customers in enterprise, government, and service provider markets. He previously worked at Avaya, where he evangelized cloud strategy.  A dual CCIE, he also spent over 8 years at Cisco focused on disaster recovery, security, and video distribution in both data and telecom centers. He holds a BSEE from the University of Texas at Austin.

About the Chairperson:

Ben Woo is the Founder and Managing Director of Neuralytix, an analyst firm focused on the data and information industry.  Mr. Woo is a frequent speaker at industry and customer events worldwide and is often quoted by leading business and technology press outlets such as The Wall Street Journal, New York Times, and Information Week.  He is an advisor to Wall Street clients and leading storage manufacturers.  Before founding Neuralytix, Mr. Woo was Program Vice President of IDC’s Worldwide Storage Systems Research, where he initiated the research on big data.  He previously held management positions at Network Appliance and MTI Technology. 

6:30-7:30pm
OPEN - Plenary: What the Finanical Industry Wants from Server and Storage Technology
Organizer: Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
Chairperson: Paul Gallico, VP Client / Business Development, Oktay Technology
Panelists:
Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
Rick McCarthy, Head Buy-Side Sales North America, Misys
Rod Nayfield, Senior VP Cloud Computing, Bank of America
Robert Ortega, Principal Enterprise Strategist, Microsoft
Steve Yatko, Founder / CEO, Oktay Technology
David Hatch, E-Business Consultant, Wells Fargo Bank
Session Description:

The financial industry is obviously concerned with taking advantage of the latest advances in server and storage technology, along with related enterprise infrastructure and applications.  Managing big data, providing real-time analytics, and offering immediate access anytime anywhere are all essential for financial institutions.  Today’s worldwide financial markets process huge amounts of data 24 hours per day, manage trillions of dollars, and work on margins of microseconds or less.  However, there has long been a disconnect between major financial institutions and major centers of technology.  In particular, US financial markets are largely in the East and Midwest, whereas the biggest technology center is in the Silicon Valley.  This session is an effort to bridge that gap by giving financial industry leaders an opportunity to explain their needs and hear from Silicon Valley technologists about their latest offerings.

Intended Audience:

Marketing and sales managers, technology managers, CTOs, product planners and designers, marketing and product engineers, sales engineers, product managers, server and storage designers and marketers, marketing consultants, and systems enginers, analysts, and integrators.

About the Organizer:

Jacob Hall is VP/Systems Architect Wholesale Strategic Architecture and Innovation Wrangler at Wells Fargo.  He currently manages a team and portfolio of over 200 laboratory projects.  He has created a global incubator and accelerator that has successfully promoted a culture of innovation.  His projects have contributed to new revenue, improved operational efficiency, delivered new business capabilities, and improved time to market.  He has also supported technology industry entrepreneurs, VC partners, and internal business teams through advisory and mentoring roles.  He has 20 years experience in the financial industry including previous positions with Wachovia and First Union.  He holds a Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a BS in Information Technology from Capella University. 

About the Chairperson:

Paul Gallico is VP Client/Business Development at Oktay Technologies, an advisor on enterprise computing for large-scale financial and analytic trading systems.  An IT professional for over 35 years, he was previously an Account Executive at Dell, responsible for business development with hedge funds, financial exchanges, law firms, retailers, and other financial services companies.  He also has been a Principal at VirtualIQ, where he provided business advisory and sales expertise to emerging technology companies.  Before joining VirtualIQ, he held IT leadership positions at AIG, Prudential, Chase, Toys R Us, and Merck.  He has a BS in Information Technology Management from Kean University (New Jersey). 

Wednesday, November 12th
Track Organizers:
Track A: Compute
Organizers:
Jeff Underhill, Segment Marketing Manager, ARM
Lakshmi Mandyam, Director Server Systems, ARM
Track B: Networking
Organizers:
Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
Track C: Storage
Organizers:
Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
K.R.S. Mrthy, CEO, I3 World
Session Details:
8:30-9:45am
Session A-101: CoreOS: A New Linux for Highly Scalable Applications (Compute Track)
Chairperson: Sachin Desai, Performance Architect, Graphite Systems
Paper Presenters:
CoreOS: An Introduction
Brandon Phillips, CTO, CoreOS
The Ins and Outs of etcd
Brian Harrington, Principal Architect, CoreOS
8:30-9:45am
Session B-101: Networking Architectures (Networking Track)
Chairperson: Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
Paper Presenters:
Creating Massively Scalable Hardware Solutions from Commodity Servers
Emilio Billi, CTO, A3Cube
Application Centric Infrastructure (ACI): Infrastructure for Agile Application Deployment
David Klebanov, Technical Solutions Architect, Cisco Systems
OpenStack and Network Virtualization for the Software-Defined Data Center
Randy Cross, Director Product Management, Avaya
Energy Efficient Cloud Computing
Jathin Ullal, Marketing Manager, HP
8:30-9:45am
Session C-101: SSDs (Applications Track)
Chairperson: Aileen Arcilla, Research Mgr Enterprise Impact, Neuralytix 
Paper Presenters:
Selecting SSDs for Enterprise Applications
Eden Kim, CEO, Calypso Systems
Intelligent Storage Increases Performanced for Data-Driven Applications
Vladimir Alves, Co-Founder/CTO, NxGn Data
Next Generation Persistence  In-Memory Cloud
Wesley Mukai, VP Systems Engineering, SAP
Optimizing Block Devices with Software
Doug Dumitru, CTO, EasyCo
Interfacing Servers and NVM Express Devices at Firmware Level
Uma Parapalli, Firmware Architect, SK Hynix
10:00-11:00am
Session A-102: Commodity Hardware and Open Standards (Compute Track)
Chairperson: Jim Harrison, West Coast Editor, Electronic Products Magazine
Panelists:
Taking Advantage of Open Computing and Storage Standards
Alex Henthorn-Iwane, VP Marketing, Qualisystems
ARM Server Deployment with OpenStack and OpenJDK
Andrea Gallo, Sr Director, Linaro Enterprise Group
10:00-11:00am
Session B-102: High-Speed Connections (Networking Track)
Chairperson: Steve Garrison, VP Marketing, Pica8
Paper Presenters:
Advanced DSP-Based Technologies for High Speed Connections
Avi Shabtai, CEO, MultiPhy
25GbE: A New Ethernet Speed for Data Centers
Kapil Shrikhande, Principal Engineer, Dell
Ethernet Drives Speed up Network Data Transfers
Kapil Shrikhande, Principal Engineer, Dell
10:00-11:00am
Session C-102: Storage Controllers and Applications (Applications Track)
Chairperson: KRS Murthy, CEO, I Cubed
Paper Presenters:
TBD
Jacob Farmer, CTO, Cambridge Computer
Building Highly Available OpenZFS Storage Appliances
Grenville Whelan, Director, High-Availability.com
ZFS Performance and Availability to Budget
Phil Harman, Holistic System Performance Consultant, Harman Holistix
11:00-11:30am
 
OPEN - Keynote 1: TBD
Speaker: TBD, Microsoft
Introducer: Jonathan Hinkle, Director / System Platform TechnologistLenovo
11:30-11:40am
 
OPEN - Special Presentation: ODCA
Speaker: TBD
Introducer: Jonathan Hinkle, Director/System Platform Technologist, Lenovo
11:40am-12:10pm
 
OPEN - Keynote 2: TBD
Speaker: Tom Bradicich, VP Server Engineering, HP
Introducer: Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
1:30-2:00pm
 
OPEN - Keynote 3: TBD
Speaker: Jian Li, Research Program Director/Chief Architect, Huawei
Introducer: Ben Woo, Chief Analyst, Neuralytix
2:00-2:30pm
 
OPEN - Keynote 4: TBD
Speaker: Raejeanne Skillern, GM/Cloud Service Provider Business, Intel
Introducer: Sameh Boujelbene, Director, Dell’Oro Group
2:30-3:00pm
 
OPEN - Keynote 5: TBD
Speaker: TBD, Lenovo
Introducer: TBD
3:00-3:50pm
Session A-103: Power and Cooling Methods (Compute Track)
Chairperson: Phil Hughes, CEO, Clustered Systems
Paper Presenters:
Improving Power Efficiency in Data Center Designs
John Meinecke, CEO, Edison DC Systems
Optimizing Server Thermal Design for Data Centers
Chris Aldham, Product Manager, Future Facilities
It's Too Darn Hot - New Solutions for Data Center Cooling
Peter Hopton, CEO, Iceotope
3:00-3:50pm
Session B-103: Software-Defined Networking (Applications Track)
Chairperson: Craig Matsumoto, Managing Editor, SDNCentral
Paper Presenters:
Inside White Box Switches and Integrating OpenFlow
Steve Garrison, VP Marketing, Pica8
Using Network Virtualization to Scale Data Centers
Ron DiGiuseppe, Sr Strategic Marketing Mgr, Synopsys
3:00-3:50pm
Session C-103: Application Acceleration (Applications Track)
Chairperson: Tom Burniece, President, Burniece Consulting Services
Paper Presenters:
Accelerate Cloud Computing with MapReduce Accelerator
Christoforos Kachris, Researcher, Athens Information Technology
Quick, Simple, and Inexpensive Way to Increase Server Performance: TCP/UDP Acceleration”
Kelly Masood, CTO, Intilop
Improve Hadoop Economics, Performance, and Security with Compression and Encryption
Ravi Lambi, Director Software Engineering, Exar
4:00-5:00pm
OPEN - Plenary: Server Roadmaps
Chairperson: Sergis Mushell, Principal Research Analyst, Gartner
Panelists:
Lakshmi Mandyam, Director Server Systems, ARM
Gaurav Singh, VP Engineering / Product Development, Applied Micro
Karl Freund, VP  Server Marketing / Product Management, AMD
Nidhi Chappell, Product Marketing Manager, Intel
Mark Shaw, Director Hardware Engineering, Microsoft
Session Description:

What do the processor makers have in store for servers over the next few years?  We’ll hear from several of them as to what we can expect.  Their roadmaps will provide guidelines as to what must happen in the rest of the server systems to maximize performance, minimize energy consumption, and support current initiatives such as clouds, big data, software-defined networking, and the software-defined data center.  Processor advances will also govern general design schedules and performance estimates and analyses. 

5:00-5:10pm
 
OPEN - Special Presentation: IT Brand Pulse Key Awards
Speaker: Frank Berry, IT Brand Pulse
5:10-5:40pm
Kushagra Vaid photo
OPEN - Keynote 6: TBD
Speaker: Kushagra Vaid, Microsoft
Introducer: Frank Berry, IT Brand Pulse
5:40-6:10pm
Riccardo Badalone photo
OPEN - Keynote 7: TBD
Speaker: Riccardo Badalone, Diablo Technologies
Introducer: TBD
6:30-7:00pm
OPEN - The Annual Server Innovation Leader awards presented by IT Brand Pulse
Organizer: Frank Berry, IT Brand Pulse
About IT Brand Pulse
IT Brand Pulse LogoIT Brand Pulse is a trusted source of testing, research and analysis about IT infrastructure, including servers, storage and networking.
  • IT Brand Pulse Lab - Test reports and product validation from hands-on testing.
  • End User, Channel and OEM Research - Brand Leader, Technology, Product, and Customer Satisfaction surveys, as well as focus groups and custom research.
  • Product Database - Quarterly report for selected product categories with a database of commercially-available products and their attributes.
  • Industry Analyis - IT Brand Pulse analysts publish reports and contribute weekly to leading industry publications including InfoStor, Network Computing, Seeking Alpha, and Virtual Strategy Magazine.
7:30-9:00pm
OPEN - Beer, Pizza and Chat with the Experts
Organizer: Jonathan Hinkle, Director - System Platform Technologies, Lenovo and Rich Fetik, CEO, Data Confidential
Table Leaders:
Memory
TBD
Storage
KRS Murthy, President, I3 Cubed
Big Data
Ben Woo, Neuralytix
Networking
TBD
Cloud Servers
Alex Polvi, CEO, CoreOS and Jathin Ullal, Marketing Manager, HP
Marketing
Lee Stein, Stein Writes and Aileen Arcilla, Research Manager Enterprise Impact, Neuralytix
Power and Cooling
Peter Hopton, Iceotope
Scale-Out Servers
Lakshmi Mandyam, Director Server Systems, ARM
Security
Rich Fetik, CEO, Data Confidential
Software-Defined Storage
Murat Karslioglu, Director Storage Systems, Nexenta
Software-defined Networking (SDN)
Alex Henthorn-Iwane, VP Marketing, QualiSystems and David Kiebanov, Technical Solutions Architect, Cisco Systems
Application Acceleration
Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
SSDs
Richard Mataya, Senior VP, NxGn Data
PICMG GEN4
Joe Pavlat, President, PICMG and Doug Sandy, CTO, Artesyn Technologies
Employment
Tanya Freedman, VP Group Services, Connetics Communications and Jaime Carpenter, Director / IT Engineering Recruitment, Connetics Communications
End Users
Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
Session Description:

The Beer and Pizza Session is an opportunity for attendees to meet top experts in many crucial areas and ask questions in an informal setting. Each table has a different subject, and attendees are welcome to move from table to table. Table subjects will include memory, storage, big data, software-defined networking (SDN), cloud servers, marketing, SSDs, and power and cooling.  Beer, wine, soft drinks, and pizza will be served to promote the informal atmosphere and encourage networking.  Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.   

Intended Audience:

Hardware designers, project engineers, software designers, software engineers, technology managers, communications equipment designers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, product managers, marketing communications specialists, marketing engineers and managers, and test engineers.

About the Organizers:

Jonathan Hinkle is Director, Systems Platform Technologist at Lenovo, driving new server architecture and technologies in their Enterprise Product Group. Previously, Jonathan was Storage and Memory Systems Architect at Viking Technology, where he developed next-generation memory and storage products and technologies. Before Viking, Mr. Hinkle worked at IBM where he developed server systems ranging from high-end enterprise boxes to blade servers. He is the chairman of the JC45.1 RDIMM committee and the Hybrid Memory Module task group in the JEDEC standards organization. He also invented and drove first development of the VLP DIMM and the SATADIMM SSD. He is a senior member of the IEEE and has a Bachelors and Masters degree in Computer Engineering from North Carolina State University

Rich Fetik is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.

Thursday, November 13th
Track Organizers:
Track A: Compute
Organizers:
Jeff Underhill, Segment Marketing Manager, ARM
Lakshmi Mandyam, Director Server Systems, ARM
Track B: Networking
Organizers:
Jacob Hall, VP Systems Architect Wholesale Strategic Architecture, Wells Fargo
Track C: Storage
Organizers:
Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
K.R.S. Mrthy, CEO, I3 World
Session Details:
8:30-9:45am
Session A-201: Unleash Storage Performance with Flash on Memory Bus (Compute Track)
Chairperson: Sev Onyshkevych, CMO, FieldView Solutions
Paper Presenters:
Unleashing Database Performance with Memory Channel Storage
Michael Slavitch, Senior Solutions Architect, Diablo Technologies
Accelerating Virtualization with Memory Channel Storage
Ricky Trigalo, Director Business Development, Diablo Technologies
Memory Channel Storage Demystified: What It Is and How It Works
Jerome McFarland, Principal Product Marketer, Diablo Technologies
8:30-9:45am
OPEN - Session B-201: PICMG's Gen4 Project (Networking Track)
Chairperson: Ernie Bergstrom, Chief Analyst, Crystal Cube Consulting
Paper Presenters:
Hardware Open Standards for SDN and NFV
Doug Sandy, CTO, PICMG / Artesyn Technologies
Requirements of Converged Network for PICMG GEN 4
Chuck Byers, System Architect, Cisco Systems
8:30-9:45am
OPEN - Session C-201: Designing a Super-High Throughput, Low-Latency Converged Switch/Server (Storage/Performance Track)
Organizer / Instructor: Dev Paul, IDT
Chairperson: Christos Kolias, Researcher, Orange Silicon Valley
10:00-11:00am
OPEN - Session A-202: Applying NV-DIMMs (Compute Track)
Chairperson: TBD
Paper Presenters:
TBD
Arthur Sainio, Senior Strategic Marketing Manager, SMART Modular Technologies
TBD
Jeff Chang, VP Marketing, AgigA Tech
Accelerating Datacenter Server Workloads with NV-DIMMs
Jeff Chang, VP Marketing, AgigA Tech
10:00-11:00am
OPEN - Session B-202: Open Forum on PICMG Gen4 (Networking Track)
Chairperson: Ernie Bergstrom, Crystal Cube Consulting
Panelists:
Joe Pavlat, President, PICMG
Chuck Byers, System Architect, Cisco Systems
Doug Sandy, CTO, Artesyn Technologies
10:00-11:00am
OPEN - Session C-202: Developing Low Latency Applications (Storage/Performance Track)
Chairperson: Dev Paul, Senior Product Manager, IDT
Paper Presenter:
TBD
Dev Paul, Senior Product Manager, IDT
11:00-11:30am
 
OPEN - Keynote 8: TBD
Speaker: Leendert Van Doorn, Corporate Fellow, AMD
Introducer: TBD
11:30pm-Noon
 
OPEN - Keynote 9: TBD
Speaker: Arpit Joshipura, VP Marketing, Dell
Introducer: Casey Quillin, Director, Dell’Oro Group
Noon-12:30pm
 
OPEN - Keynote 10: TBD
Speaker: TBD, Intel
Introducer: Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
2:00-3:15pm
OPEN - Session A-203: Cloud Server Design
Chairperson: Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
Panelists:
Sev Onshkevych, CMO FieldView Solutions
Ben Woo, Managing Director, Neuralytix
Session Description:

All the major server vendors plan to have cloud-optimized servers to meet the needs of public and private cloud developers.  Such servers must offer high performance, high availability, and low cost, as well as the ability to operate in generalized and highly virtualized environments.  The market for such servers includes large websites as well as hosting and cloud services.  The predicted rapid rise in cloud usage over the next few years should make this a highly competitive area.

2:00-3:15pm
OPEN - VC Forum
Organizer/Chairperson: Andrew More O’Ferrall, Business Development Manager, IBTCS
Panelists:
Nimrod Gindi, Managing Director, Mellanox Capital
Angel Orrantia, Business Development and Marketing Director, SK Innopartners
Charles Curran, Senior Director, Qualcomm Ventures
Chris Rust, Independent Early Stage Venture Investor
Jacques Benkoski, Partner, US Venture Partners
Samba Murthy, Independent Venture Investor
Session Description:

The $50 billion server market has been a productive area for startups.  Opportunities exist today in both hardware and software, and include chips, peripherals, accelerators, systems software, and packaging, as well as management tools and utilities.  Issues include the emergence of scale-out servers (microservers), integration of networking into the server CPU, network and storage virtualization, software-defined storage and software-defined data center, SDN and NFV, the impact of combining storage with the compute function, the rise of solid state storage, big data solutions, and server interconnect beyond 10GbE.

3:30-5:00pm
OPEN - Session A-204  Future of Open Servers and Open Storage
Chairperson: David Floyer, CTO / Co-Founder, Wikibon
Panelists:
Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
Jonathan Hinkle, Director / System Platform Technologies, Lenovo
Anil Vasudeva, President, IMEX Research
Amit Sanyal, Senior Director Product Management / Technical Marketing, Dell
Session Description:

Server form factors are changing -- and so is the mix of components housed inside the enclosures. This session will focus on the evolution of server design -- how "dense" future servers will become (form factors), how "close" server and storage components will become, how much memory (including flash) they will carry in the future -- and more. It will also discuss the open specifications for hardware and software that will likely become standards for future generations of servers. We have already seen server design change rapidly in recent years, but this panel will look ahead at what else is on the horizon. What new designs are anticipated and what types of workloads will they run?