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2013 Session Descriptions

Tuesday, October 22nd
8:30-9:50am
Seminar SDN: SDN/OpenFlow Applications
Session SDN-1: Introduction
Chairperson: Steve Garrison, VP Marketing, Pica8
Instructors:
The Open Networking Foundation
Michael Zimmerman, VP Marketing, ONF/Tilera
What is SDN Central?
Roy Chua, Partner, SDNcentral
Introducing the blue Orbit Ecosystem
Joe Cumello, CMO, Cyan
Overview of SDN and Its Applications
Peter Christy, Research Director Networking, 451 Research
SDN Market Update
Rohit Mehra,VP Network Infrastructure, IDC
8:30-9:50am
Seminar SP: Silicon Photonics
Session SP-1: Introduction
Chairperson: Stephen Hardy, Lightwave Magazine

Instructors:
Introduction to Silicon Photonics Markets and Technology
Daryl Inniss, VP/Practice Leader Components, Ovum
Using Integrated Silicon Photonics for Higher-Speed Interconnect Technology
Joel Goergen, Distinguished Engineer, Cisco Systems
Silicon Photonics Markets in the Data Center
Alan Weckel, VP, Dell'Oro Group
Session Description:
Silicon photonics involves taking light, the world’s fastest communication technology, and building it directly into standard silicon-based CMOS semiconductor chips. Silicon photonics can deliver cost-effective optical connectivity at all levels of communications systems. Potential applications include data centers, high-performance computing, telecom networks, and commercial video systems. It is particularly important in applications with data rates above 10 Gbps where electrical circuits are no longer viable.

Issues in determining whether silicon photonics will succeed include light sources, cost-effective methods for getting light in and out of the chips, packaging, power, scalability, data rates, and distance limitations. A major current question is whether silicon photonics is ready to take on the challenge of 100GbE and whether chips can be produced with viable features and reasonable yields at market prices.
Intended Audience:
Hardware engineers and designers, communications and telecom equipment architects, engineering managers, optics specialists, high-speed circuit designers, product managers and product marketing managers; telecommunications system engineers and designers; network engineers; consultants; and design services providers
10:10-11:30am
Seminar SDN: SDN/OpenFlow Applications
Session SDN-2: Data Center Applications
Chairperson: Alan Weckel, VP, Dell'Oro Group
Instructors:
Using OpenFlow to Improve Performance for Hosted Customers
David Liu, Architect, Pica8
Optimizing Application Deployment in data Center
Karl May, CEO, Vello Systems
Network Virtualization Using OpenDOVE
Vijoy Pandey, Network Operating System CTO, IBM
10:10am-Noon
Seminar SP: Silicon Photonics
Session SP-2: Current Implementations
Chairperson: Bruce Achkir, Distinguished Engineer, Cisco Systems

Instructors:
Redesigning the Server and Data Center with Silicon Photonics
Chris Bergey, VP  Marketing, Luxtera
Active Components on Silicon Photonics Using Heterogenious Integration
Eric Hall, VP  Business Development, Aurrion
State of the Industry and Accessible Processes
Michael Hochberg, Director Engineering, OpSIS
11:30am-Noon
Guido Appenzeller photo
Keynote SDN: SDN in Tomorrow's Data Center
Speaker: Guido Appenzeller, Co-Founder and CEO, Big Switch Networks
Introducer: Jim Finnegan, Netronome
Abstract:
Data center virtualization and commodity servers have transformed the modern data center, but progress has been hindered by networks that are too complicated and too expensive. SDN and commoditization of switching hardware will bring the network in line with the rest of IT, but these two major forces will disrupt data centers, significantly impacting cost and operations. You now need to rethink everything about the network -- how you buy and from whom, how your IT team is organized, and how to budget for the future. Planning and a focus on practical solutions will help data centers integrate SDN into their infrastructure without grief. SDN will disrupt, but it needn't wreak havoc.
About the Speaker:
Guido Appenzeller is the Co-Founder and CEO of Big Switch Networks, a leading SDN startup. He was previously a Consulting Assistant Professor at Stanford University, where he led the research team that developed OpenFlow v1.0 and the reference switch and controller implementations. He has presented at many major conferences worldwide including the Open Networking Summit and GigaOM’s Structure events. He holds over 20 patents and has published over 20 peer-reviewed papers. He holds a PhD in Computer Science from Stanford University.
About Big Switch Networks
Big Switch Networks is the leading platform-independent software-defined networking (SDN) company. Big Switch shipped the first Open SDN product suite, and has built the industry’s most open architecture. It has the largest ecosystem of partners, the broadest range of network applications, and the widest range of deployment options for SDN. Big Switch leverages industry standards and open APIs that enable customers to develop dynamic, flexible networking applications, including virtualization for data center networks. More information is available at Big Switch Networks.
1:00-2:30pm
Seminar SDN: SDN/OpenFlow Applications
Session SDN-3: Networking Applications, Part 1
Chairperson: Roy Chua, Partner, SDNcentral
Instructors:
What is SDN Academy?
Guru Parulkar, CEO/Co-Founder, SDN Academy
OpenContrail
Bruno Rijsman, Distinguished Engineer, Juniper Networks
Macro Trends, Complexity, and SDN
David Meyer, CTO/Chief Architect, Brocade
Introduction to Open Daylight
Jan Medved, Director Engineering, Cisco Systems
1:00-2:00pm
Ashok Krishnamoorty photo
Keynote SP: Silicon Photonics at a Turning Point: Incremental vs. Inevitable
Speaker: Ashok Krishnamoorthy, Chief Technologist - Photonics, Oracle
Introducer: Jim Finnegan, Netronome
Abstract:
Interconnect will play a major role in overall system performance and energy consumption of future computing systems.  Electrical links will not scale to the performance/power levels required to ensure efficient and scalable systems.  Traditional optical links can provide the required bandwidth, but are relatively expensive and consume a lot of power.  VCSELs and silicon photonics can both improve the situation greatly via the use of optical backplanes within the computing system rack. Recent advances in ultra-low energy silicon photonic optical links are likely to eventually make them the preferred interconnect solution directly to each computing/switching ASIC.
About the Speaker:
Ashok Krishnamoorthy is the Chief Technologist, Photonics at Oracle Laboratories and an Architect and Principal Investigator for the DARPA UNIC initiative on silicon “photonics-to-the-processor”. He was previously a Distinguished Engineer and Director at Sun Microsystems, where he was responsible for advanced optical interconnect and silicon photonics development. He has also been President/CTO of AraLight, a Lucent Technologies spinout developing high-density parallel optical products and technologies; entrepreneur-in-residence at Lucent New VenturesGroup; and a Member of Technical Staff in the Advanced Photonics Research Department at Bell Labs. He has worked over 20 years on integrating photonics devices with silicon CMOS circuits and on building switching and computing subsystems based on optical components. He has published over 200 papers and 8 book chapters, has presented over 80 conference invited and plenary talks, and holds over 75 US patents. He earned an MS from USC and a PhD in Applied Physics from UCSD.
About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. Throughout its history, Oracle has proved it can build for the future on the basis of its innovations and its deep knowledge of customer requirements as analyzed by top technical and business minds. The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that defy conventional wisdom and take its products and services in new directions.
Today Oracle is the gold standard for database technology and applications in enterprises everywhere. It is the world's leading supplier of information management software and the second largest independent software company. The acquisition of Sun gives Oracle a leadership role in hardware as well.
Now more than ever, Oracle technology serves nearly every industry, and is in the data centers of all the Fortune Global 100 companies. Oracle is also the first software company to Internet-enable its entire product line: databases, business applications, application development, and decision support tools. More information is available at Oracle.
1:00-2:30pm
Seminar SP: Silicon Photonics
Session SP-3: High Bandwidth Interconnects
Chairperson: Brice Achkir, Distinguished Engineer, Cisco Systems

Instructor:
Silicon Photonics for High Bandwidth Interconnects
Arlon Martin, Senior Director Marketing, Kotura
Single Chip Integrated Platform for Scalable WDM Interconnects
Rob Stone, VP Marketing/Program Management, Skorpios Technologies
2:45-4:00pm
Seminar SDN: SDN/OpenFlow Applications
Session SDN-4: Networking Applications,  Part 2
Chairperson: Casey Quillin, Senior Analyst, Dell'Oro Group
Instructors:
SDN Applications in Today's Data Centers
Harry Petty, Director Data Center Marketing, Cisco Systems
Modernizing Data Centers Using SDN and NFV
Vishwas Manral, Distinguished Technologist, HP
Extending SDN to Create a Software-Defined Enterprise
Amit Sanyal, Director Product Management and Engineering, Dell
Using OpenFlow for High-Level Services
Nabil Damouny, Senior Director Marketing, Netronome
2:45-4:00pm
Seminar SP: Silicon Photonics
Session SP-3: High Bandwidth Interconnects (cont.)
Chairperson: Brice Achkir, Cisco Systems

Instructor:
Single Chip Integrated Platform for Scalable WDM Interconnects
Rob Stone, Skorpios Technologies
4:00-5:00pm
Seminar SDN: SDN/OpenFlow Applications
Session SDN-5: Future of SDN
Chairperson: Jim Finnegan, Netronome

Panelists:
David Meyer, Brocade
Peter Christy, 451 Research
Rohit Mehra, IDC
Shashi Kiran, Cisco
Christos Kolias, Orange Silicon Valley
Session Description:
Software Defined Networking (SDN) is THE hottest topic in networking today, with analysts predicting a multibillion dollar market opportunity, startups attracting huge investments, and networking OEMs and operators alike reassessing their business models in the face of a major transformation.

A new architecture is needed to address the networking challenges imposed by spiraling multimedia traffic growth, mobile everything, and user expectations for any data anywhere at any time. SDN offers the promise of highly scalable and flexible networks that provide agility, operating efficiency, and lower overall costs.

The seminar offers an overview of SDN applications presented by distinguished industry experts who are major participants in the most significant network transformation in decades.
Intended Audience:
Network architects, managers, and engineers; communications and telecom equipment architects, hardware and software design engineers, engineering managers, product managers and product marketing managers; telecommunications system engineers and designers; data and telco center engineers and managers; consultants; and design services providers
About the Chairperson:
Jim Finnegan is Senior VP Silicon Engineering at Netronome, a company focused on flow processing. He was previously GM of Intel’s Network Processor Division and the Communication Infrastructure Group’s Technology Office. . His career has included senior positions at Basis Communications, Miles-33, Digital Equipment, Tellabs, and Racal Data Group. Jim holds Bachelors and Masters Degrees in Electronic Engineering from The Queens University, Belfast.
3:45-5:00pm
Seminar SP: Silicon Photonics
Session SP-4: Future of Silicon Photonics
Chairperson: Daryl Inniss, Ovum

Panelists:
Joel Goergen, Cisco Systems
Chris Bergey, Luxtera
Eric Hall, Aurrion
Arlon Martin, Mellanox Technologies
Rob Stone, Skorpios Technologies
Wednesday, October 23rd
8:30-9:45am
Session A-101: Microservers (Computer/Microservers Track)
Chairperson: Nathan Brookwood, Insight64
Paper Presenters:
Design Considerations for Microservers
Thane Larson, Platform Architect, Intel
Servers Deliver Standards and Innovation
George Grey, CEO, Linaro
TBD
Dhiraj Mallick, GM/Corp VP Data Center Server Business, AMD
Microservers
Michael Krause, Fellow Engineer, HP
Session Description:

Microservers are an emerging product category designed to process workloads amenable to scale-out approaches that harness thousands, tens of thousands, or even hundreds of thousands of processors, to handle web-based workloads on a massive scale. They share infrastructure such as storage systems, network interfaces, fans, and power supplies, and thus reduce space and cabling demands as well as power consumption. They are particularly well-suited to large websites, cloud computing and big data applications.

One of the key issues for microservers involves the approach used to aggregate individual servers, networks and storage. Do we need dense fabrics like those promoted by Calxeda and AMD/SeaMicro, or can we use external rack-based switches? What’s the optimum level of packaging for these devices – 1U, 2U, 10U enclosures or an entire rack? Will we need an industry standard for these fabrics, or will they remain proprietary in nature? What role will large datacenter operators like FaceBook and Baidu play in shaping this area?

Although much of the hoopla around microservers has been centered on ARM-based designs, Intel argues its new Avoton (Atom)-based server chips can compete in this dense low-power environment. What role does/should the ISA play in end-user buying decisions for these products? Will the advantage of a single ISA for microservers and full-sized servers matter? What metrics should buyers use to guide their purchase decisions?

Software will also play a key role. Traditional proprietary software, if it’s relevant at all, will need to adopt new licensing models, or dramatically reduce per-processor fees. So efforts are underway to develop open source software to fulfill basic system needs.

Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, network and server managers and engineers, enterprise end users, server and data center managers, consultants.
About the Chairperson:
Nathan Brookwood is Research Fellow at Insight 64, a semiconductor consulting firm. Some of Nathan’s associates recall observations dating from his “Insight 12” period as a PDP-8 systems programmer at DEC. He developed his 12-, 16-, and early 32-bit insights while working for Univac (now part of Unisys), Digital Equipment Corp. (now part of HP), Prime Computer, and Convergent Technologies (now part of Unisys). Prior to the time he founded Insight 64 in 1998, he analyzed and commented on the industry from perches at DH Brown Associates and Gartner/Dataquest,. Nathan earned a Bachelor of Science degree at MIT and attended the Harvard Graduate School of Business.
8:30-9:45am
Session B-101: Increasing Cloud Performance (Applications Track)
Chairperson: Paul Camacho, C3 DNA
Paper Presenters:
Object-Oriented Approach to Cloud Testing
Hans Ashlock, Technical Marketing Manager, Qualisystems
State of the Stack
Azmir Mohamad, VP Product Management, Cloudscaling
Cloud Configuration Management: Baby Steps or Taking the Plunge
Ryan O'Leary, Product Manager, Rightscale
Intelligent and High Availability Cloud Computing
Jay Smith, Founder and CTO, Lagrange Systems
Session Description:
The move to the cloud has become more like a stampede in recent years. Everyone has learned that clouds offer the opportunity to access computing power as needed rather than creating one’s own infrastructure. Problems such as determining capacity, maintaining or improving performance, and keeping up with technology then fall to the cloud company rather than to the end user. Computing power become a utility rather than something customers must provide on their own. However, with new paradigms come new complications. Users must learn how to test applications that are completely or partially in the cloud. They must also learn how to take advantage of open source software such as OpenStack. And they must learn how to configure applications in the stack and how to maximize performance.
Intended Audience:
Systems analysts and engineers; computer, network, and data center engineers; storage, communications, and server specialists; cloud computing specialists; engineering managers; technology managers; test engineers; performance analysts
About the Chairperson:
Paul Camacho is Founder and President of C3DNA, a company creating a transaction platform for next generation datacenters. He was previously Global VP Cloud Consulting at CA Technologies, where he built the cloud consulting, products, and services business, gaining the #1 position in the cloud systems management software market. He was previously co-founder and CEO at 4Base Technology, VMware’s largest service provider.
8:30-9:45am
Session C-101: Servers for Big Data (Networking Track)
Chairperson: KRS Murthy, I Cubed
Paper Presenters:
Building Next Generation Cloud Networks for big Data Applications
Doug Gourlay, VP Marketing, Arista Networks
The Role of the Network in Transforming Big Data into Information Capital
Bithika Khargharia, Senior Engineer, Extreme Networks
Big Data and Engineered Systems
Jacco Draaijer, Senior Director R&D Big Data Appliance, Oracle
Session Description:
Big data is big news these days with far more data being produced all the time. Organizations must be able to use this data effectively to remain competitive and to cope with rapidly changing business conditions. Obviously, petabytes and exabytes of data will require huge amount of storage. However, they also will require servers with tremendous processing power, large amounts of memory, and high-speed networking and I/O. This session will explore how big data will affect the server world and what server manufacturers must provide to meet the challenge.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, consultants, storage and server specialists; network engineers and managers
About the Chairperson:
KRS Murthy is an experienced venture capitalist and serial entrepreneur. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board. He also has experience as a Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University , Fullerton . He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.
8:30-9:45am
Session D-101: NVMe: Bringing PCIe Speed to SSDs (Storage Track)
Chairperson: Tom Burniece, Burniece Consulting Services
Paper Presenters:
Interface Standards Drive Enterprise Capabilities Forward
Mike James, Director Engineering, SanDisk
NVM Express: Unlock Your Solid State Drives Potential
David Akerson,Strategic Marketing Engineer - Storage Technologies Group, Intel
PCI Express Supersedes SAS and SATA in Storage
Akber Kazmi, Senior Marketing Director, PLX Technology
Session Description:
NVM storage technology such as NAND flash, as embodied in PCIe-based SSDs, provide much higher performance than is possible with disk interfaces. However, such SSDs must have new platform infrastructure to realize their full potential. NVM Express (NVMe) is an optimized high performance scalable interface standard. It unlocks the potential of PCIe-based SSDs for both enterprise and client. This session provides an overview of NVMe, its ecosystem support, and how it benefits data center, enterprise, and client systems.
Intended Audience:
Hardware designers, storage designers and engineers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, consultants, design and communications specialists, and software engineers.
About the Chairperson:
Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico, and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.
10:00-11:00am
Session A-102: How Do We Connect the Microservers? (Panel) (Computer/Microservers Track)
Chairperson: Larry Chisvin, PLX Technology
Panelists:
Devashish Paul, Senior Product Manager, IDT
Ajoy Aswadhati, Founder & CTO, Fastor Systems
Karl Freund, VP  of Marketing, Calxeda
Jim Medeiros, Strategic Business Development, Magma
Eli Karpilovski, Senior Manager cloud Market Development, Mellanox Technologies
Session Description:
Microservers depend upon the value proposition that a large number of lower power and lower cost subsystems can be combined to offer excellent performance for certain types of applications. This, in turn, depends upon an efficient, high-speed, low-latency interconnect (or fabric) to connect all of the subsystems together. The microserver market is still in its infancy, and there is not yet any convergence in the interconnects that are being offered by silicon and system vendors – so the entire field is ripe for confusion and limited information. This panel will discuss the alternatives and consider their advantages and disadvantages in terms of performance, ecosystem, familiarity, and cost.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, network and server managers and engineers; computer and datacenter managers and engineers.
About the Chairperson:
Larry Chisvin is currently Vice President of Strategic Initiatives at PLX Technology. He previously served as the company’s Chief Operating Officer and VP Marketing. He has prior experience with Neomagic, LSI Logic, S3, Philips, Western Digital, and Digital Equipment. He received his BSEE from Northeastern University and his MSEE from Worcester Polytechnic Institute.
10:00-11:00am
Session B-102: Hadoop Acceleration (Applications Track)
Chairperson: Rich Fetik, Data Confidential
Paper Presenters:
Building a Long-Lasting Architecute for Hadoop Acceleration
Eyal Gutkind, Senior Manager Enterprise Market Development, Mellanox
Boosting Hadoop with State-of-the-Art Compression
Jiebing Wang,VP Data Management Product Line, Exar
Session Description:
Hadoop is an open-source processing system for scalable distributed applications. It has become widely popular in recent years in business intelligence applications involving huge amounts of data. However, its performance leaves much to be desired, particularly for data clusters in the petabyte range. This session will describe networking and data compression techniques that can help boost Hadoop performance.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, consultants, design and communications specialists, and performance analysts.
About the Chairperson:
Rich Fetik is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.
10:00-11:00am
Session C-102: Open Networking (Networking Track)
Chairperson: Aileen Arcilla, GigaOM
Paper Presenters:
Open Ethernet
Gilad Shainer, VP Marketing, Mellanox
Networking Breaks the Bonds, Goes Open-Source
Michael Zimmerman,VP Marketing, Tilera
Session Description:
Open networking provides an alternative approach to traditional closed-code switches, offering customers full flexibility and freedom to custom design their data centers in order to optimize utilization, efficiency, and overall return on investment. It also allows them to use industry-standard hardware and open-source software instead of proprietary approaches. It fits well with the current trend toward software-defined networking, as exemplified by OpenFlow and OpenDaylight, which offers network virtualization as a way of handling a variety of hardware within a single network.
Intended Audience:
Hardware designers, network engineers and managers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, and communications specialists.
10:00-11:00am
Session D-102: OpenStorage - Object Storage - Cloud Services (Storage Track)
Organizer: Evan Powell, Nexenta
Chairperson: Chris DePuy, Dell'Oro Group
Paper Presenter:
Object Storage - The Revolution Lives
Ben Woo, Neuralytix
Panel: Cloud Hosting and Open Storage A Match Made in Heaven
Chairperson: Evan Powell, Nexenta
Panelists:
Joe Little, Principal Systems Architect, Stanford University
Sheng Liang, CTO Cloud Platforms, Citrix Systems
Boris Renski, Co-Founder/CMO, Mirantis
Ken Pepple, CTO, Solinea
Session Description:
Object storage provides a way for many users and applications to share the same physical locations and their contents. This reduces storage needs, avoids duplication and inconsistency, and allows for a wide variety of combinations. Object storage is highly scalable, simple, cheap, and easily distributed. It is particularly well-suited to data that lacks a defined structure, such as documents, photographs, video recordings, audio soundtracks, images, or drawings. As demonstrated by the over 1 trillion objects currently stored in Amazon S3, the world’s largest object storage system (and growing at over 1 billion objects per day), the flexibility offered by object storage's simplicity and generality makes it capable of handling a massive number of objects. With the advent of massively scalable processing over exponentially growing collections of data, enterprises and data centers will find object storage more valuable than ever before. It will find particular uses for data that seldom or ever changes, such as historical records, backups, archives, and photo, video, and image repositories.
Intended Audience:
Software designers, software engineers, storage engineers and designers, data center, network, and computer managers; server and storage managers; systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology and IT managers.
About the Organizer:
Evan Powell is Chief Strategy Officer (CSO) at Nexenta, where he is helping set the company’s strategic direction to align with the broader ecosystem of partners, customers, and communities. He was the founding CTO at Nexenta and led it to the forefront of the software-defined storage market. Before joining Nexenta , Evan was founding CEO and then VP of Sales, BD, and Marketing at Clarus Systems. He holds an MBA from IESE (Europe) and a BA from Williams College.
About the Chairperson:
Chris DePuy is a Vice-President at Dell’Oro Group, responsible for the Carrier IP Telephony, Enterprise Edge, Wireless LAN, and Wireless Packet Core market research programs. He has over 20 years of financial analysis, business analysis, and engineering experience. He has been a consultant with TS Cap and a research analyst covering software, communications, and Internet with Bowman Capital and Morgan Stanley. He was named the top ranking Equity Research Analyst in the data networking sector by Institutional Investor and Greenwich Research Survey. The co-author of a book, he holds a Masters in engineering from Cornell and a BS in engineering from Union College.
About the Presenter:
Ben Woo is the Founder and Managing Director of Neuralytix, an analyst firm focused on the data and information industry. Mr. Woo is a frequent speaker at industry and customer events worldwide and is often quoted by leading business and technology press outlets such as The Wall Street Journal, New York Times, and Information Week. He is an advisor to Wall Street clients and leading storage manufacturers. Before founding Neuralytix, Mr. Woo was Program Vice President of IDC’s Worldwide Storage Systems Research, where he also initiated and co-ordinated the worldwide research on big data. He previously served in management roles at Network Appliance and MTI Technology.
11:00-11:30am
Tarkan Manerphoto
OPEN - Special Keynote A: Vision for Storage at the Heart of the Software-defined Data Center
Speaker: Tarkan Maner, Chairman/CEO, Nexenta
Introducer: Jonathan Hinkle, Lenovo
Abstract:
Join Tarkan Maner, Nexenta CEO, as he discusses the future for storage in a world that is changing much faster than the classic storage model can possibly keep up with. Software-defined storage within the software-defined enterprise; a new paradigm.
About the Speaker:
Tarkan Maner is Chairman and CEO at Nexenta. He has experience with leading technology companies as a global executive operator as well as an investor and advisor. His operational and investment specialties include infrastructure software, social media, mobility, virtualization, converged infrastructures, contextual intelligence, and cloud computing. He has held leading executive roles at Dell, Wyse, CA, IBM, Quest, and Sterling Software. He is the founding chairman of TechAmerica’s cloud computing commission. He has been an advisor to several IT startup companies and boards. He is the winner of the 2012 and the lead judge of the 2013 Ernst & Young Entrepreneur of the Year Award Programs in California and a frequent speaker, commentator, and author on current business, economic, and social issues in the media and academic circles. He holds a BS in Engineering Management from Istanbul Technical University (Turkey) and an MBA from Midwestern (TX) State University. He also attended the Advanced Management Program at Harvard Business School.
About Nexenta
Nexenta is the global leader in Software-Defined Storage. Its flagship software platform, NexentaStor, delivers high-performance, ultra-scalable, cloud- and virtualization-optimized storage solutions. Built on an open platform and running on a broad choice of industry-standard hardware, NexentaStor eliminates vendor lock-in and provides open, secure, and scalable unified storage management at much lower total cost than legacy systems. Nexenta’s global partners include Dell, Cisco, VMware, and other leading IT vendors. More information is available at Nexenta.
5:40-6:10pm
Andy Bechtolsheim photo
OPEN - Keynote 2: Cloud Networking for Warehouse-Size Datacenters
Speaker: Andy Bechtolsheim,  Chief Development Officer/Chairman, Arista Networks
Introducer: Frank Berry, IT Brand Pulse
Abstract:
Warehouse-size data centers in the cloud require extremely scalable and robust networking infrastructure. In this talk, I will discuss the latest development in this space.
About the Speaker:
A Silicon Valley legend, Andy Bechtolsheim is a co-founder of Sun Microsystems and a leading angel investor. As a technologist, he was largely responsible for the tremendously successful Sun workstation. As an investor, he is best known as an early supporter of Google, where he provided funding before the company was even organized legally. Working with fellow Google investor David Cheriton, he has created three startups focused on networking. He currently serves as Chairman and Chief Development Officer for network switching startup Arista Networks, where he is responsible for overall product development and technical direction.

Andy has also been Chief System Architect at Sun Microsystems; Founder and President of Granite Systems, a Gigabit Ethernet startup acquired by Cisco Systems; VP/GM of Cisco’s Gigabit Systems Business Unit that developed the successful Catalyst 4500 family of switches; and Founder and President of Kealia, a next generation server company acquired by Sun.

Andy received an MS in Computer Engineering from Carnegie Mellon University in 1976 and was a PhD Student at Stanford University from 1977 through 1982.
About Arista Networks
Arista Networks was founded to deliver software defined cloud networking solutions for large data center and computing environments. Arista’s award-winning best-of-breed 10 Gigabit Ethernet switches redefine scalability, robustness, and price–performance. At the core of Arista's platform is EOS, the world’s most advanced network operating system. Arista Networks products are available worldwide through distribution partners, systems integrators, and resellers. More information is available at Arista Networks.
1:30-2:00pm
Bruce Davie photo
OPEN - Keynote 3: Network Virtualization: What It Is and Why It Matters
Speaker: Bruce Davie, Principal Engineer, VMware
Introducer: Alan Weckel, Dell'Oro Group
Abstract:
Network virtualization promises to help meet the tremendous performance demands placed on networks in an era of big data, real-time requirements, and universal mobile access. It basically does for networking what server virtualization did for computing, that is, it decouples services from the underlying physical hardware. Virtual networks, like virtual machines, mirror physical networks’ capabilities in software. As with server virtualization, this allows provisioning to occur automatically in a matter of seconds and network configurations to be tailored to applications (thus allowing much faster rollout). Decoupling services from hardware also allows for simple, efficient layer 3 switching deployments. The world’s largest data centers are implementing network virtualization today and reaping a wide range of benefits.
About the Speaker:
Bruce Davie is a Principal Engineer in VMware's Networking and Security Business Unit, where he focuses on network virtualization. He joined VMware as part of the Nicira acquisition. He has over 20 years of networking industry experience, including a position as a Cisco Fellow before joining Nicira. At Cisco, he worked closely with leading service providers to enhance their networks. He led the team that developed multi-protocol label switching (MPLS) and contributed to the standards on IP quality of service. He has written over a dozen Internet RFCs and several networking textbooks. Bruce received his PhD in computer science from the University of Edinburgh.
About VMware
VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver, and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2012 revenues of $4.61 billion, VMware has more than 500,000 customers and 55,000 partners. The company is headquartered in Silicon Valley with offices throughout the world. More information is available at company.
2:00-2:30pm
Andy Walls photo
OPEN - Keynote 4: How Fast Storage is Changing Server Architectures
Speaker: Andy Walls, Distinguished Engineer/Storage Hardware Architecture, IBM Almaden Research Center
Introducer: Jean Bozman, IDC
Abstract:
The IO bottleneck between servers and storage has been opening up with the advent of solid-state drives. The number of IOPS that can be provided and sheer data throughput have increased significantly while latency has been reduced. Such disruptive change is influencing the design of processors, servers, and the stack. Promising methods for addressing other bottlenecks are now being investigated. Such advances are necessary as new storage class memories become mature enough for use in enterprise data centers. Faster storage is thus having major, wide-ranging effects.
About the Speaker:
Andy Walls is the Chief Architect for IBM’s Flash Systems and Technology. He has responsibility for developing leading edge flash solutions across all of IBM's platforms. He also works closely with IBM Software Group to ensure that the solutions provide differentiation for IBM’s applications. In addition, Andy is the chief engineer for IBM's DS8000 hardware platform.

With IBM for 32 years, Andy was appointed as a Distinguished Engineer in 2006. He has 23 years experience in storage systems and has filed over 55 patents. He is a frequent speaker at industry events on storage and flash memory and regularly presents to clients, business partners, and suppliers on IBM storage systems trends and requirements. He is often consulted for advice on systems and I/O infrastructure design. Andy holds a BSEE from UC Santa Barbara.
About IBM
In IBM's view, today's networked economy has created a global business landscape and a mandate for business change. Integrated global economies have opened markets of new opportunity and new sources of skills. The Internet has enabled communication and collaboration across the world and brought with it a new computing model premised on continuous global connection. In that landscape, companies can distribute work and technology anywhere in the world.

Given these opportunities, IBM is working with its clients to develop new business designs and technical architectures that allow their businesses the flexibility required to compete in this new landscape. The business is also adjusting its footprint toward emerging geographies, tapping their double-digit growth, providing the technology infrastructure they need, and taking advantage of the talent pools they provide to better service the company’s clients. More information is available at IBM.
2:30-3:45pm
Session A-103: Memory Interfaces (Computer/Microservers Track)
Chairperson: Bill Gervasi, Discombolus Design
Paper Presenters:
Run Your Flash at Memory Speeds
Maher Amer, CTO, Diablo Technologies
DDR4 Design Considerations: Payback and Pitfalls
Mike Micheletti, Product Manager, Teledyne LeCroy
Creating Storage Class Persistent Memory
Paul Sweere, VP  Engineering, Viking Technology
The Future of Low Latency Storage
Esther Spanjer, Director Marketing Management, SanDisk
Session Description:
Memory interfaces have taken on a reduced role in recent years with most processors having large caches and spending most of their time working out of them. However, the emergence of virtualization, software-defined networking, in-memory databases, and solid-state storage has revitalized interest in memory. Virtualization and software-defined networking mean that swapping in and out of memory becomes commonplace, and time spent on it can be a critical factor. In-memory databases and solid-state storage both imply the use of memory for long-term storage, hence making access times for large data transfers very important. Meanwhile, the amounts of memory continue to rise so new architectures and buses are critical to use it effectively. Key factors include transfer rates, latency, power requirements, buffering, drive issues, and timing windows.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, and server engineers.
About the Chairperson:
Bill Gervasi is a Computer Memory Technology Analyst at Discobolus Designs. He has been involved in memory standards for many years, including DDR1, DDR2, and DDR3. He has served on the JEDEC Board of Directors and has chaired committees for DRAM parametrics and small form factor memory modules. He holds many patents in memory and packaging designs, has given expert witness testimony in major patent cases, and has spoken at many technology trade events. He has previous experience with Intel, S3, Transmeta, Netlist, SimpleTech, and US Modular.
2:30-3:45pm
Session B-103: Database Acceleration (Applications Track)
Chairperson: Tadashi Yogi, Data Storage Consultant
Paper Presenters:
Flash-Optimized Software Drives the Data Center
John Busch, VP/Senior Fellow, SanDisk
Accelerating SQL Server
Allon Cohen, VP Software and Solutions, OCZ Technology
System Architectures for In-Memory Databases
Anil Vasudeva, Presindent/Chief Analyst, IMEX Research
Session Description:
The volume of data is exploding, and IT organizations are trying to keep up with demands from both standard applications and new requirements for improved and more immediate business intelligence. Storage performance has become a critical bottleneck in achieving breakthroughs. New approaches using solid state drives have become an important approach to handling big data on such platforms as Oracle, MySQL, and SQL Server.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, server managers, computer and network managers and engineers.
About the Chairperson:
Tadashi Yogi is an experienced technologist in data storage. He has over 25 years’ experience in the HDD industry in functions ranging from R&D to technology integration in HDD products with companies such as Hitachi GST, Maxtor, and IBM Research. He holds a Ph.D. in Applied Physics from CalTech.
2:30-3:45pm
Session C-103: Management (Networking Track)
Chairperson: Hassan Salamy, Texas State University
Paper Presenters:
The ROI of DCIM
Tim Regovich, CTO, FieldView Solutions
Service Visibility and Control in a Distributed Datacenter
Rao Mikkilineni,Chief Scientist, C3 DNA
Cloud Management Simplified
Sash Sunkara, Founder/CEO, RackWare
Networked Server Testing Requires Automation
Andy Roman Sales Engineer, and Rob Kawamoto, NetScout Systems
Session Description:
New features, such as distributed approaches, clouds, or software-defined networking, all require management and testing. Old tools must be extended, or new tools acquired and integrated into the overall management structure. Most data centers cannot afford to add personnel, so the total workload must remain constant. This means fewer special cases, simpler integration, and more automation.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, consultants, and network, computer, and data center engineers and managers
About the Chairperson:
Hassan Salamy is an Assistant Professor of Electrical Engineering in the Ingram School of Engineering at Texas State University. His research interests include embedded systems, multicore systems, high-performance computers, and testability for system-on-chip and network-on-chip. He has published several research papers in journals such as the ACM Transactions on Embedded Computing Systems and the ACM Transactions on Design Automation of Electronic Systems, as well as giving major conference presentations.
2:30-3:45pm
Session D-103: OpenStorage - Application Centric (Storage Track)
Chairperson/Panelist: Alex Vertlib, Wells Fargo
Paper Presenters:
Creating Application-Centric Storage
Michael Letschin, Sr. Manager Product Marketing, Nexenta
Software-Defined Storage: What, When, and Why?
Robert Novak, Director System  Architecture, Nexenta
Object Storage for Today's Applications
Joe Arnold, CEO, SwiftStack
Automating Storage System Monitoring and Management
Brenn Oosterbaan, Mission Critical Engineer,Schuberg Philis
Session Description:
OpenStorage refers to open-architecture storage systems based on industry-standard hardware and open source software. It offers lower cost and more flexibility than previous proprietary approaches. Users can readily build their own, mix and match hardware from different vendors, and meet a wide variety of needs. It is a great fit for the huge storage demands brought on by big data, mobile devices, video storage, unstructured data, and other recent requirements.
Intended Audience:
Software designers, software engineers, storage engineers and designers, data center, network, and computer managers; server and storage managers; systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology and IT managers.
About the Chairperson:
Alex Vertlib is Senior VP and Principal Storage Architect at Wells Fargo. He was previously the company’s VP and Director Open Storage Systems Management . He has extensive experience in storage management, change management, enterprise architecture, and the building of cross-functional teams. A 15-year veteran of the IT industry, he holds a doctorate from Moscow’s National University of Science and Technology.
4:00-5:00pm
OPEN - Plenary: Server Roadmaps
Chairperson: Sergis Mushell, Principal Research Analyst, Gartner
Panelists:
Michael Zimmerman, VP Marketing, Tilera
Lakshmi Mandyam, Director Server Systems, ARM
Karl Freund, VP  Marketing, Calxeda
Nidhi Chappell, Server SoC Product Marketing Manager, Intel
Gaurav Singh,VP Engineering/Product Development, Applied Micro
Session Description:
What do the processor makers have in store for servers over the next few years? We’ll hear from several of them as to what we can expect. Their roadmaps will give us guidelines as to what must happen in the rest of the server systems to maximize performance and minimize energy consumption. Processor advances will also govern general design schedules and performance estimates and analyses.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server and data center managers, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Sergis Mushell is a principal research analyst with Gartner's Technology and Service Provider Research group. He focuses primarily on processor technology, NICs, and storage semiconductors. He has previous experience with Phaselink, Altera, and IDT. He has worked in standard bodies, such as JEDEC and IEEE, on new standards and initiatives.
4:00-5:00pm
Session D-104: Open Storage - Open Source Software (Storage Track)
Chairperson: Murat Karslioglu, Nexenta
Paper Presenters:
OpenZFS: The Future of Open-Source ZFS Deployment
Matt Ahrens, Software Engineer, and George Wilson, Software Engineer, Delphix
Open Source Lessons for Open Storage
Ben Cherian, VP  Strategic Development, Inktank
Session Description:
Software-Defined Storage (SDS) separates the storage operating system, including the file system, from the physical hardware. This enables users to marry the best storage hardware and software required for a specific use case. It allows more efficient use and simpler administration of storage resources without concern for hardware changes or expansion. It enables data centers to use commodity storage hardware rather than depending on proprietary, expensive storage offerings and provides the flexibility that secure and scalable solutions need with better storage utilization.

Open-source software is essential to making software-defined storage practical since it provides the required software base at reasonable cost. A key element in such software is a highly capable file system such as ZFS that can handle large amounts of varied types of storage.
Intended Audience:
Software designers, software engineers, storage engineers and designers, data center, network, and computer managers; server and storage managers; systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology and IT managers.
About the Chairperson:
Murat Karslioglu is Director Storage Systems at Nexenta, where he has focused on desktop virtualization solutions for Cisco Unified Communications Systems platforms. He was previously a Senior Storage Architect at Nexenta, R&D Engineer at Aberdeen, and Senior System Architect and Consultant at Microsoft. He has also been a TV program host and a security and technology editor for CHIP magazine. He has written 20 books and many articles. He holds a BS in industrial engineering from Sakarya University (Turkey).
5:00-5:10pm
John Pereira photo
OPEN - Special Presentation: The Open Data Center Alliance
Speaker: John Pereira, Lead ODCA Technical Advisor, Intel
Introducer: Casey Quillin, Dell'Oro Group
Abstract:
The Open Data Center Alliance (ODCA) is working actively to shape the future of cloud computing based on open, interoperable standards. With a membership of more than 300 companies, it is developing a unified vision for cloud requirements. It focuses particularly on open, interoperable solutions for secure cloud federation, automation of cloud infrastructure, common management, and transparency of cloud service delivery.
About the Speaker:
John Pereira is the Lead ODCA Technical Advisor, as well as Marketing Director for Intel Data Centers and Hosting. As a Technical Advisor, he works hand in hand with Alliance leadership and working group experts to streamline and prioritize workflow as well as shepherd collaboration with the computing industry and standards organizations. At Intel, he is responsible for facilities, office solutions, and enterprise business solutions. He previously focused on bridging the gap between IT and business functions such as HR, finance, sales/marketing, and supply line management. A 23-year veteran of Intel, he holds a BS in economics from Santa Clara University.
About The Open Data Center Alliance
The Open Data Center Alliance (ODCA) is working actively to shape the future of cloud computing based on open, interoperable standards. With a membership of more than 300 companies, it is developing a unified vision for cloud requirements. It focuses particularly on open, interoperable solutions for secure cloud federation, automation of cloud infrastructure, common management, and transparency of cloud service delivery.
5:10-5:40pm
Dwight Barron photo
OPEN - Special Keynote B: Servers for the New Style of IT
Speaker: Dwight Barron, HP Fellow and Chief Technologiest Hyperscale Server Business Segment, HP Servers Global Business Unit, Hewlett-Packard
Introducer: Casey Quillin, Dell'Oro Group
“With nearly 10 billion devices connected to the internet and predictions for exponential growth, we’ve reached a point where the space, power, and cost demands of traditional technology are no longer sustainable. HP Moonshot marks the beginning of a new style of IT that will change the infrastructure economics and lay the foundation for the next 20 billion devices. ”

Meg Whitman
President and CEO, HP

Abstract:
IT today requires multiple servers handling large Websites, processing big data, or providing cloud services. Such servers must scale to perform tasks of any size – and they must offer price points that make sense. They must share management, power, cooling, networking, and storage. HP’s Moonshot System is an example of what is needed in today’s infrastructure design to provide the best combination of efficiency, scaling, cost, and innovation.
About the Speaker:
Dwight Barron is an HP Fellow and Chief Technologist for Hewlett-Packard’s Hyperscale Server Business Segment. His current focus is on creating the next major disruption in the server marketplace. He has been an architect for several generations of industry-standard servers, including HP SystemPro, blade servers, and Virtual Connect. Dwight has 25 years experience with HP/Compaq and has filed over a dozen patents. He has also worked on RAID storage, PCIe, server management, InfiniBand, and Fibre Channel over Ethernet.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments, and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
5:40-6:10pm
Mario Paniccia photo
OPEN - Special Keynote C: Revolutionizing Computing and Communications with Silicon Photonics
Speaker: Mario Paniccia, General Manager and Fellow, Intel Silicon Photonics Operation
Introducer: Brice Achkir, Cisco Systems
Abstract:
The silicon chip is the mainstay of the electronics industry. Silicon photonics offers a way to extend silicon manufacturing to higher speeds and thus provide low cost opto-electronic solutions and tremendous bandwidth. The results would be advances in a wide range of applications in servers, high-performance computing, and networking. Recent developments point to practical applications in the near term. For example, a new optical connector and fiber technology support data rates up to 1.6 terabits per second. The future of silicon photonics is bright indeed.
About the Speaker:
Dr. Mario J. Paniccia is an Intel Fellow and general manager of the Silicon Photonics Operations Organization. Paniccia joined Intel in 1995 as a lead researcher developing a novel optical testing technology for probing transistor timing in microprocessors. Today this optical testing technology is the standard in the industry. During his tenure at Intel he has served in various roles from research and development to strategic direction setting to driving the development and commercialization of technologies needed to enable optical communications and/or optical interconnects in and around Intel platforms. Paniccia started Intel's research in the area of Silicon Photonics and currently leads the business unit driving silicon photonics product commercialization, which includes engineering, business, and strategy as well as defining future generation products.

Paniccia's team has pioneered activities in silicon photonics that have led to the world's first silicon modulator with a bandwidth greater than 1GHz (2004) and then in 2007, performance was pushed to 40Gb/s. In addition his team has demonstrated the world's first continuous wave silicon laser (2005), and together with University of Santa Barbara they demonstrated the world's first "Hybrid Silicon Laser" (2006). In 2007 his team demonstrated the world's best performing SiGe waveguide based Photo-detector operating at 40Gb/s.

Scientific American named Paniccia one of 2004's top 50 researchers for his team's leading work in the area of silicon photonics. In October 2008 Paniccia was named by R&D Magazine as "Scientist of the Year" for his teams pioneering research in the area of Silicon Photonics. In 2011 Paniccia was named "Innovator of the year" by EE times for his teams demonstration of the world's first integrated 50Gbps Silicon photonics link.

Paniccia has received two Intel Achievement Awards and has published numerous papers, including three Nature papers, three Nature Photonics papers, three book chapters, and has over 67 patents issued or pending. He is a fellow of the IEEE, SPIE and OSA.
Paniccia earned a bachelor's degree in physics in 1988 from the State University of New York at Binghamton and a Ph.D. in solid state physics from Purdue University in 1994. In May 2009 Paniccia was awarded an Honorary Doctorate Degree from Binghamton University.
About Intel:
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. For more information on silicon photonics, visit www.intel.com/go/sp.
6:30-7:00pm
OPEN - The Annual Server Innovation Leader awards presented by IT Brand Pulse
Organizer: Frank Berry, IT Brand Pulse
About IT Brand Pulse
IT Brand Pulse LogoIT Brand Pulse is a trusted source of testing, research and analysis about IT infrastructure, including servers, storage and networking.
  • IT Brand Pulse Lab - Test reports and product validation from hands-on testing.
  • End User, Channel and OEM Research - Brand Leader, Technology, Product, and Customer Satisfaction surveys, as well as focus groups and custom research.
  • Product Database - Quarterly report for selected product categories with a database of commercially-available products and their attributes.
  • Industry Analyis - IT Brand Pulse analysts publish reports and contribute weekly to leading industry publications including InfoStor, Network Computing, Seeking Alpha, and Virtual Strategy Magazine.
7:30-9:00pm
OPEN - Beer, Pizza and Chat with the Experts
Organizer: Rao Mikkilineni, C3 DNA and Jonathan Hinkle, Director - system Platform Technologies, Lenovo
Table Leaders:
Memory
Jonathan Hinkle, Director - System Platform Technologist, Lenovo and Bill Gervasi, Discobolus Designs
Storage
Alex Vertlib, Wells Fargo
Big Data
KRS Murthy, I Cubed and Eyal Gutkind, Mellanox
Networking
Kelly Masood, Intilop
Cloud Servers
Paul Camacho, C3 DNA
Marketing
Lee Stein, Stein Writes
Power and cooling
Peter Hopton, Iceotope and Phil Hughes, Clustered Systems
Microservers
Thane Larson, Intel and George Grey, Linaro
Processors
Michael Zimmerman, Tilera
Infrastructure
Jean Bozman, IDC and Dave Jeskey, Sentinel Connector Systems
Software-defined Networking (SDN)
Ian Ferguson, ARM
Virtualization
Rao Mikkilineni, C3 DNA and Sachin Desai, Riverbed
Session Description:
The Beer and Pizza Session is an opportunity for attendees to meet top experts in many crucial areas and ask questions in an informal setting. Each table has a different subject, and attendees are welcome to move from table to table. Table subjects will include memory, storage, architecture, high-speed links, cloud servers, marketing, energy efficiency, and power and cooling. Beer, wine, soft drinks, and pizza will be served to promote the informal atmosphere and encourage networking. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.
Intended Audience:
Hardware designers, project engineers, software designers, software engineers, technology managers, communications equipment designers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, product managers, marketing communications specialists, marketing engineers and managers, and test engineers.
Thursday, October 24th
8:30-9:45am
Session A-201: Infrastructure (Computer/Microservers Track)
Chairperson: Semih Aslan, Texas State University
Paper Presenters:
Top of Rack vs. Structured Cabling
Dan Bertoncini, VP R&D, ComScope
Full Time Free Cooling for Servers Anywhere
Peter Hopton, CEO, Iceotope
Maximizing Data Center Performance-per-Watt
Bithika Khargharia, Senior Engineer, Extreme Networks
The Rack Is the Data Center…And That's All Folks
Phil Hughes, CEO and founder, Clustered Data
Session Description:
Infrastructure always receives far less attention than do the more glamorous and more exciting chips, adapters, and fabrics. However, it must be modernized to meet the demands of today’s higher-frequency, more power-hungry chips and interconnects. Furthermore, the cost of such necessities as power, cabling, racks, cooling, connectors, and test and monitoring equipment can easily exceed the cost of the servers themselves. Much attention has been paid in recent years to such measures as PUE and performance-per-watt. Also new cooling methods have become essential as racks become more crowded and more power-hungry. Cabling must take account of signal integrity losses and external effects at very high frequencies in the GHz range.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, network and server managers and engineers; data centers managers and engineers.
About the Chairperson:
Semih Aslan is an Assistant Professor of Electrical Engineering in the Ingram School of Engineering at Texas State University. His research interests include computer architecture, DSP and digital image processing, embedded system design, design with FPGAs and VLSI, and hardware performance optimization. He holds an MSEE and a PhD in computer engineering from Illinois Institute of Technology, and a BSEE from Istanbul Technical University (Turkey).
8:30-9:45am
Session B-201: Workload Optimized Servers (Applications Track)
Chairperson: Anil Vasudeva, IMEX Research
Paper Presenters:
Market Data on Workload Optimized Servers
Jean Bozman, Research VP, IDC
TBD
Sean Poulley, IBM
Reduce Storage Needs by Optimizing to Applications
George Symons, CEO, GridStore
TBD
Ali Alasti, Sr VP Product Engineering, Oracle
Session Description:
Workload-optimized servers are designed specifically to improve performance for common applications such as data warehousing, database search, Web service, business intelligence, or resource planning. They may include specially designed networking and storage facilities as well as processors and memory. The idea is to provide stable, secure environments for business-critical and mission-critical workloads. The entire package represents a balance among capacity, price/performance, and operating costs.
Intended Audience:
IT architects, data center managers, data warehouse and big-data architects, database designers, hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, applications specialists, and software engineers.
About the Chairperson:
Anil Vasudeva is Founder, CEO, and Chief Analyst at IMEX Research, a technology research and consulting company. He is a consulting advisor to companies ranging from startups to IT-100 and Wall Street banking firms on next generation data centers, cloud computing, blade servers, and high-performance computing. A 25-year computer industry veteran, Mr. Vasudeva held senior marketing and management positions at Destiny Technologies, Fujitsu, Ricoh, Memorex, and Unisys. He has been an invited speaker at IT conferences worldwide and has published many industry reports and trade journal articles. He holds an MSEE from the University of Arizona and an MBA from the University of Santa Clara, and did Ph.D. studies at UCLA.
8:30-9:45am
Session C-201: Inreasing Network Performance (Networking Track)
Chairperson: Michael Zimmerman, Tilera
Paper Presenters:
Deploying 40 and 100G: Optics and Fiber Media
Anshul Sadana, Senior VP Customer Engineering, Arista Networks
RapidIO: Right Solution for Low-Latency Requirements
Dev Paul, Senior Product Manager, IDT
Increasing Network Bandwidth Through TCP Offload
Kelly Masood, CTO, Intilop
Session Description:
The network is everything today, so great efforts must go into making its performance as high as possible. Overhead and latency must be minimized, and interconnect must be incredibly fast and error-free. A whole variety of techniques are available, and they often must be explored simultaneously. Of course, there are many tradeoffs, including cost, power consumption, performance, experience, and physical factors.
Intended Audience:
Hardware designers, network engineers and managers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, consultants, and design, networking, and communications specialists
About the Chairperson:
Michael Zimmerman is VP Marketing at Tilera, a processor maker. He has over 20 years experience in semiconductor marketing and product management. Before joining Tilera, he was VP CPU System On Chip group at Marvell where he was responsible for next generation multicore ARM CPUs targeted at the carrier edge, servers, and public cloud infrastructure. Before Marvell, Michael was a VP at ADC Telecommunications, Broadband division, responsible for the Broadband Access portfolio. Michael participated in the Broadband Forum, serving as editor chair for several working texts and driving multimedia xDSL market adoption. Prior to ADC, Michael was a System Architect with Nortel Networks, responsible for the broadband access portfolio. Mr. Zimmerman holds a BSEE (Summa Cum Laude) and an MBA (Dean’s List) from Tel Aviv University.
8:30-9:45am
Session D-201: OpenStorage: Adoption and Use Cases
Storage Track Keynote: Solving Business Challenges with Software-Defined Storage Today (Storage Track)
Chairperson: Ben Woo, Neuralytix
Speakers: Bridget Warwick, Nexent, Steve Scherer, Solutions Manager, Silicon Mechanics and Nicolas Ratineau, Director Systems Enginering, INgrooveMusic Group
Paper Presenter:
Disaster Recovery on a Budget
Douglas Soltesz, VP/CIO, Budd Van Lines
Session Description:
Open Storage has been gaining market share for some time. Recently, the pace has accelerated with extensive press coverage and customer responses. Among the reasons why this is happening is increased demand for storage, the advent of clouds and big data, greater emphasis on scalable open source solutions, and a continuing need for IT to do more on the same budget.
Intended Audience:
Storage engineers and specialists, software designers and engineers, software and engineering managers, server and storage designers and managers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, and computer, data center, and computer managers.
About the Chairperson:
Ben Woo is the Founder and Managing Director of Neuralytix, an analyst firm focused on the data and information industry.  Mr. Woo is a frequent speaker at industry and customer events worldwide and is often quoted by leading business and technology press outlets such as The Wall Street Journal, New York Times, and Information Week.  He is an advisor to Wall Street clients and leading storage manufacturers. Before founding Neuralytix, Mr. Woo was Program Vice President of IDC’s Worldwide Storage Systems Research, where he initiated the research on big data. He previously served in management roles at Network Appliance and MTI Technology. “ should be “He previously served in management roles at NetApp and MTI Technology.
About the Speakers:
Evan Powell is Chief Strategy Officer (CSO) at Nexenta, where he is helping set the company’s strategic direction to align with the broader ecosystem of partners, customers, and communities. He was the founding CTO at Nexenta and led it to the forefront of the software-defined storage market. Before joining Nexenta , Evan was founding CEO and then VP of Sales, BD, and Marketing at Clarus Systems. He holds an MBA from IESE (Europe) and a BA from Williams College.
Bridget Warwick is CMO at Nexenta. She has over 16 years experience in the storage industry, most recently as CMO of StorSimple which was acquired by Microsoft in October 2012. She has also been VP NAS Marketing & Business Development at Hitachi Data Systems and Senior VP Marketing and Business Development at BlueArc. She previously spent 10 years at NetApp in roles including vice president of business operations, vice president of technical marketing, and senior director of engineering. During her time there, Ms. Warwick helped the company establish deep product integration with partners, including Microsoft, and was a chief proponent of the company's growth in the Windows file services and applications market. She is a graduate of Sheffield University (UK).
10:00-11:00am
Matt Corddry
Facebook Open Computer/Open Rack Project Update
Speaker: Matt Corddry, Director of Hardware Engineering, Facebook
Introducer: Jean Bozman, IDC
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and data center, network, and server engineers.
About the Chairperson:
Jean Bozman has over 20 years experience covering the worldwide markets for operating environments and servers. As research vice president in IDC's Enterprise Server Group, she analyzes the worldwide server market, and manages Clustering and Availability Software (CLAS) market research

Ms. Bozman is widely quoted in business publications, including Business Week and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters. She holds a B.S. in earth and space sciences from SUNY at Stony Brook and a master's degree from Stanford.
About the Speaker:
Matt Corddry is Director of Hardware Engineering at Facebook, where he leads the hardware engineering design team responsible for server and rack designs and contributions to the OpenCompute project. He was previously Senior Manager Hardware and OS Engineering at Amazon.com, where he led the team responsible for all Amazon servers worldwide. Before joining management, he was the Prinicipal Systems Engineer at Amazon. In that role, he was responsible for the engineering of the Amazon server platform and for bringing the hardware, operating system, provisioning systems, and related tools together to form a cohesive product.
11:00-11:30am
Kushagra Vaid photo
OPEN - Keynote 5: How the Demands of Cloud Services Will Affect Server Design
Speaker: Kushagra Vaid, GM Server Hardware Engineering, Microsoft
Introducer: Sameh Boujelbene, Dell'Oro Group
Abstract:
Cloud computing has expanded rapidly with ever more applications being hosted in public and private clouds. The applications are extremely wide-ranging, including Internet search, Web hosting, email, media streaming, gaming, and social networking. Designing infrastructure for such diverse and varying workloads is challenging with reliability and systems management at scale having to be considered as well as the usual performance, power, and cost. Meanwhile, servers have evolved from simple rack-mounted computers with built-in networking capabilities to complex aggregations of infrastructure resources deployed at datacenter scale. This has fundamentally changed how compute, storage, and networking facilities are designed, deployed, provisioned, and operated. Designing server infrastructure for cloud scale adds new challenges, as evidenced by approaches put forward by cloud service providers. And, of course, technology changes remain a constant background with major advances occurring in processors, networks, and storage. Designers must find a path that evolves and adapts core infrastructure to meet the scale challenges posed by the massive growth in cloud architectures.
About the Speaker:
Kushagra Vaid is the General Manager for Server Engineering in Microsoft’s Global Foundation Services group. He is responsible for driving research and engineering for Microsoft’s datacenter hardware infrastructure. He was previously Director of Server Engineering and led a team of architects and engineers to develop server strategy and hardware platforms for the online services division. His previous experience at Intel as a Principal Engineer focused on server microprocessors and platforms. He has published papers at research conferences and has been a featured speaker at numerous industry conferences. He holds 25 patents in computer architecture and datacenter design, and has an MS in Computer Science from the State University of New York at Binghamton.
About Microsoft:
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, and solutions that help people and businesses realize their full potential. More information is available at Microsoft.
11:30pm-Noon
Riccardo Badalone photo
OPEN - Keynote 6: Memory-Speed Flash via Parallel Structures
Speaker: Riccardo Badalone, Chief Executive Office & Co-Founder, Diablo Technologies
Introducer: Chris DePuy, Dell'Oro Group
Abstract:
Though storage has moved away from magnetic disks and toward solid-state devices, system-level architectural advances have not yet unlocked the full potential of flash memory. Placing large amounts of flash directly on the processor memory channel delivers the highest, most scalable performance at the lowest possible latencies of any enterprise storage solution on the market today. True parallelism with linearly-scalable performance will be the new architectural paradigm as memory and storage converge.
About the Speaker:
Riccardo Badalone, a co-founder of Diablo Technologies, has been its CEO since 2007. He was previously the company’s CTO. Before co-founding Diablo, he was at Nortel Networks where he helped deliver advanced Serializer/Deserializer (SerDes) technologies for switching and framer applications. He worked on backplane protocol engineering and developed phase align algorithms for backplane and optical link SerDes macros. Riccardo was also manager of the OEM Hardware design group at Matrox Graphics, where he and his team designed and supported desktop motherboard platforms for major PC OEMs including HP, Dell, Compaq, Siemens, and Fujitsu. Riccardo holds a BSEE from Concordia University, where he specialized in Microwave and Optical Theory.
About Diablo Technologies
Founded in 2003, Diablo has been successfully delivering product solutions that enhance the performance and capability of memory system designs. We are building on that expertise, and focusing our capabilities to include groundbreaking system-level solutions that combine an innovative software and hardware architecture with Non-Volatile Memory to usher in a new and disruptive generation of Solid State Storage for Enterprise Datacenter applications. More information is available at Diablo Technologies.
Noon-12:30pm
Bob Brennan photo
OPEN - Keynote 7: New Directions in Memory Architecture
Speaker: Bob Brennan, Senior Vice President, Samsung
Introducer: Aileen Arcilla, GigaOm
Abstract:
Demand is rapidly escalating for higher-performing, more energy-efficient memory and storage for applications ranging from mobile devices to the cloud. This has serious implications for the open server platform. DRAM faces a major overhaul that will demand new system architectures. Meanwhile, V-NAND, a vertical 3-D NAND flash technology, is offering both higher endurance and smaller cell sizes, in leading the way to substantive changes in system design. Furthermore, other technologies are on the horizon that together will enable a new generation of “persistent” memory devices. They will have even higher performance than today’s devices and will enable a new tier in both memory and storage architectures.
About the Speaker:
Senior Vice President Bob Brennan is in charge of Samsung’s System Architecture Laboratory (SAL), chartered with introducing system and platform architectures that take full advantage of Samsung’s memory technology.  Before joining Samsung, Bob was the Lead Architect for Intel’s Datacenter System on Chip products, with his most recent focus being on storage and microservers. During his 22-year Intel career, Bob also led many design teams, including ones for notebook system architecture, mobile SoC architecture, and communications architecture.  He holds a BSEE from Duke University and an MSEE from the University of Virginia. 
About Samsung
Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, the company provides fabless and fab-lite customers with state-of-the-art design and manufacturing. More information is available at Samsung Semiconductor.
2:00-3:15pm
OPEN - Session A-202: Cloud Server Design (Computer/Microservers Track)
Chairperson: Sameh Boujelbene, Dell'Oro Group
Panelists:
Jean Bozman, Research VP, IDC
Lakshmi Mandyam, Director Server Systems, ARM
Greg Ness,VP  Marketing, CloudVelocity
George Zimmerman, Consultant, CME Consulting
Nariman Teymourian, Executive Director, Dell
Michael Krause, HP Fellow, HP
Session Description:
All the major server vendors plan to have cloud-optimized servers to meet the needs of public and private cloud developers. Such servers must offer high performance, high availability, and low cost, as well as the ability to operate in generalized and highly virtualized environments. The market for such servers includes large websites as well as hosting and cloud services. The predicted rapid rise in cloud usage over the next few years should make this a highly competitive area.
Intended Audience:
Hardware designers, engineering managers, server designers and managers, cloud designers specialists, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and data center, network, and server engineers.
About the Chairperson:
Sameh Boujelbene is responsible for Dell'Oro Group's controller and adapter market research program. She was previously a Solution Sales Manager with Nokia Siemens Networks, where she focused on broadband access and IP connectivity solutions for mobile and fixed operators. She holds an MBA from San Jose State University, and a Master's Degree in Telecommunication from Higher Engineering School of Communication in Tunisia.
2:00-3:15pm
OPEN - VC Forum (Applications Track)
Chairperson/Organizer: Sachin Desai, Riverbed Technology
Panelists:
Jacques Benkoski, US Venture Partners
Fred Wang, Trinity Ventures
Yatin Mundkur, Artiman Ventures
Mike Dauber, Battery Ventures
2:00-3:15pm
Session D-202: OpenStorage - Software Defined Storage (Storage Track)
Organizer/Chairperson: Evan Powell, Nexenta
Paper Presenter:
Bulding High IOPS Virtual Machine Storage with SSDs
Christian Black, Intel
Panelists:
Joe Arnold, CEO, SwiftStack
Funs Kessen, Mission-Critical Engineer, Schuberg Philis
Ben Woo, Managing Director, Neuralytix
Neil Levine, VP  Product Management, Inktank
Session Description:
Software-Defined Storage (SDS) separates the storage operating system, including the file system, from the physical hardware. This enables users to marry the best storage hardware and software required for a specific use case. It allows more efficient use and simpler administration of storage resources without concern for hardware changes or expansion. It enables data centers to use commodity storage hardware rather than depending on proprietary, expensive storage offerings and provides the flexibility that secure and scalable solutions need with better storage utilization.
Intended Audience:
Software designers, software engineers, storage engineers and designers, data center, network, and computer managers; server and storage managers; systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology and IT managers
About the Chairperson:
Evan Powell is Chief Strategy Officer (CSO) at Nexenta, where he is helping set the company’s strategic direction to align with the broader ecosystem of partners, customers, and communities. He was the founding CTO at Nexenta and led it to the forefront of the software-defined storage market. Before joining Nexenta , Evan was founding CEO and then VP of Sales, BD, and Marketing at Clarus Systems. He holds an MBA from IESE (Europe) and a BA from Williams College.
3:30-5:00pm
OPEN - Session A-203: Future of Open Servers (Compute/Microservers Track)
Chairperson: Jean Bozman, Research Vice-President - Enterprise Server Group, IDC
Panelists:
Jonathan Hinkle, System Platform TechnologistLenovo
Anil Vasudeva, President/Chief Analyst, IMEX Research
Mark Hogan, CEO, Government Sales Specialists
Ali Alasti, Senior VP Product Engineering, Oracle
Robert Novak, Nexenta
Session Description:
Server form factors are changing -- and so is the mix of components housed inside the enclosures. This session will focus on the evolution of server design -- how "dense" future servers will become (form factors), how "close" server and storage components will become, how much memory (including flash) they will carry in the future -- and more. It will also discuss the open specifications for hardware and software that will likely become standards for future generations of servers. We have already seen server design change rapidly in recent years, but this panel will look ahead at what else is on the horizon. What new designs are anticipated and what types of workloads will they run?
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Jean Bozman is Research Vice-President in IDC’s Enterprise Server Group, where she analyzes the worldwide server market and manages Clustering and Availability Software (CLAS) market research. She has over 20 years experience covering markets for operating environments and servers. Ms. Bozman is widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters.

Before joining IDC, Ms. Bozman was with Computerworld where she started the Chicago Bureau and later served as Senior West Coast Editor. She holds a B.S. from SUNY Stony Brook and a master’s degree from Stanford.
3:30-5:00pm
OPEN - Session D-203: OpenStorage Use Cases
Chairperson: Michael Letschin, Director Sales Engineering - Federal, Nexenta
Paper Presenter:
Case Study in Software-Defined Storage
Murat Karslioglu, Nexenta
Storage for Different Compute Clouds
Joe Arnold, CEO, SwiftStack
Session Description:
Software-Defined Storage (SDS) separates the storage operating system, including the file system, from the physical hardware. This enables users to marry the best storage hardware and software required for a specific use case. It allows more efficient use and simpler administration of storage resources without concern for hardware changes or expansion. It enables data centers to use commodity storage hardware rather than depending on proprietary, expensive storage offerings and provides the flexibility that secure and scalable solutions need with better storage utilization.
Intended Audience:
Software designers, software engineers, storage engineers and designers, data center, network, and computer managers; server and storage managers; systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology and IT managers
About the Chairperson:
Michael Letschin has over 15 years of experience in the IT industry, achieving technical certifications from multiple storage and virtualization vendors.  He was awarded the VMware vExpert award each of the past three years for his work on his blog (thesolutionsarchitect.net), on social media (@mletschin) and in the IT community as a whole. Currently a Product Management/Marketing Manager at Nexenta, he integrates his technical knowledge with a business impact as an MBA graduate of Mt. St. Mary's University.